Inbound Marketing Manager in VeliTech

VeliTech is a product company where everyone is passionate about technology and strives to stay ahead of the curve. Our team is fueled by a deep understanding of cutting-edge frameworks, technologies, and continuous learning. This combo brought us success: 35+ million users served with our 6 proprietary iGaming products, breakthrough Tech Radar, and a team of 200+ bright minds who made this happen.We're seeking a Inbound Marketing Manager to join our vibrant Growth Marketing team.Role Overview:As a senior inbound marketing manager, you will be in charge of transforming our digital presence. This role requires a strategic thinker leveraging inbound marketing to enhance our brand's presence and drive high-quality lead acquisition. You will be pivotal in crafting compelling content and harnessing effective lead-generation tactics to attract and engage a target audience.Responsibilities:Inbound Strategy Development: Devise and execute a comprehensive inbound marketing strategy that complements our business objectives, focusing on content creation, SEO, and lead nurturing.Content Leadership: Oversee the development of engaging, content across various platforms, such as a website blog, whitepapers, videos, and social media. Ensure all content is aligned with our brand voice and marketing goals.Lead Nurturing: Manage automated inbound lead nurturing processes to convert leads into loyal customers, using tailored content and targeted campaigns.Performance Monitoring: Utilise analytics tools to monitor and report on the performance of inbound marketing activities, identifying trends and opportunities for improvement.Cross-functional collaboration: Work closely with the product, design, sales, and marketing teams to ensure a cohesive and effective strategy that supports overall business objectives.Required Skills:Inbound Marketing Expertise: Deep understanding of inbound marketing strategies and best practices.Content Creation Proficiency: Strong content management and editing skills, with an ability to manage the creation of compelling and high-quality materials.CRM Experience: Experience with marketing CRM systems for effective lead management.Analytical Acumen: Ability to analyse data and translate insights into actionable strategies.Project Management: Excellent organisational skills, capable of managing multiple projects and deadlines effectively.SEO Knowledge: Sufficient understanding of SEO practices, including keyword research and content optimisation, to effectively brief SEO experts and drive compelling content creation.Qualifications:3+ years of experience in a similar position (industry expertise shall be a plus).Proven track record as an Inbound Marketing Manager, with substantial experience developing successful inbound marketing strategies.Expertise in using platforms like HubSpot, Marketo, or similar marketing automation tools.Strong understanding of CRM systems and integration between marketing and sales.Proficient in Google Analytics or similar web analytics tools.Exceptional communication and interpersonal skills.Fluent English. (Spanish or Portuguese shall be a pus)We offer:Health careMedical insurance - full coveragePaid sick days- 10 daysWell-being programWell-deserved restPaid vacation - 20 daysWork-from-anywhere opportunitiesHomeOfficeMix both options the way you wantLearning and DevelopmentInternal educational programsLifestyleProduct mindsetEngineering culture in our DNAT-shaped skill set modelJoin us to contribute to the future of iGaming, applying your expertise in growth marketing to drive transformative outcomes. Show more Show less Position level Senior secondary level Type of employment Full time Job duties Marketing Industries Software development and Gambling establishments and casinos