In app Media Buyer in PIN-UP.BUSINESS

Are you a pro at setting up campaigns across various ad networks? Do you thrive in a fast-paced environment and love the challenge of optimizing and scaling campaigns? If you’re passionate about working with formats like pop, push, banner ads, and have a knack for tracking and analytics, we’d love to meet you! 

Join our dynamic and multicultural team of top professionals. Enjoy an exciting role with endless opportunities for growth, a supportive work atmosphere, and a success-driven mindset. 

Requirements

• 1 or 2-plus-year of successful proven experience with In-app in the iGaming (Gambling&Betting) field in Direct Advertiser/Media Buying Team MUST HAVE ;
• Ability to effectively manage large advertising Budgets (from $50,000 per month)
• Availability of successful cases in the gambling niche in the CIS/Latam markets
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
• Experience in working with Antidetect Browser and Tracking Systems;
• A high-level understanding of how the major advertising in-app platforms (Unity, Moloco, ironSource, WakeApp, AppLovin, etc.);
• Ability to moderate creatives and links on the previously mentioned platforms.
• Ability to work independently with platforms for collecting and analyzing user activity data on websites and mobile apps (AppsFlyer, Adjust, etc.).
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
• Ability to analyze and optimize your advertising campaigns to achieve specified KPIs.
• Experience in А/B testing;
• Experience with a lot of traffic, ability to work with a large array of information;
• English B1 and above.

Will be plus

• Having manager contacts on in-app platforms (Unity, Moloco, ironSource, WakeApp, AppLovin, etc.);
• Experience with Android platforms of Chinese devices (Xiaomi, Oppo, etc.);
• Experience in BI/Analytics services (Tableau/Power BI, etc.)

Soft skills

• High level of structure and responsibility;
• Strong analytical mindset;
• Stress resistance;
• Calm character;
• Adequacy and purposefulness;
• Ability to multitask;
• Ability to form work requests;

Responsibilities

• Creating, setting up and optimization advertising campaigns on In-app platforms to attract new players to the Product;
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
• Setting the Terms of Reference for the necessary promotional materials;
• Competent budget management;
• Together with the team, the formation of media strategies, calculation of the KPI funnel;
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
• Regular reporting on performance and profit;
• Market and Competitor Analysis;
• Planning and calculation of Traffic Streams.

Our stack

• Appsflyer
• Adjust
• Proxy
• Android/IOS webview
• Tableau

Our benefits to you

• An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other;
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• Work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
• Modern corporate equipment based on macOS or Windows and additional equipment are provided;
• Paid vacations, sick leave, personal events days, days off;
• Corporate health insurance program;
• Referral program enjoy cooperation with your colleagues and get the bonus;
• Educational programs: regular internal training, compensation for external education, attendance of specialized global conferences;
• Rewards program for mentoring and coaching colleagues;
• Free internal English courses;
• Yoga classes;
• Multiple internal activities: online platform for employees with quests, gamification and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
• Company events, team buildings.

Ready to take your career to the next level? Apply now!