[iGaming] User Acquistion Manager (Facebook) in Ruby Labs

About The RoleWe are seeking an experienced User Acquisition Manager who will design, implement, and optimize end-to-end digital acquisition campaigns. You will be tasked to work with a dynamic online gaming operator with a unique advantage - a clean, compliant working environment on Facebook that maximizes ad performance.You’ll work on ad creation, landing page optimization, and progressive web application (PWA) enhancements. Collaborating closely with creative, development, and marketing teams, your efforts will be pivotal in driving user growth and engagement solely through Facebook advertising channels.Key ResponsibilitiesStrategic Planning & Execution: Develop and implement comprehensive user acquisition strategies from the ground up. Establish effective processes and integrate necessary software solutions in collaboration with developers and cross-functional teams. Digital Asset Creation & Optimization:Lead the creation and optimization of engaging Facebook ad creatives. Design and refine landing pages to maximize conversion rates. Campaign Management & Analysis:Execute and monitor Facebook Ads campaigns, focusing on key performance metrics such as CPA, ROI, LTV, and conversion rates. Perform A/B testing and experiment with new ad formats, creatives, and targeting strategies to continuously improve performance. Competitive & Market Analysis:Analyze competitor strategies and market trends to implement innovative approaches for user acquisition. Cross-Department Coordination:Collaborate with retention, product, and marketing teams to ensure all user acquisition efforts align with overall company goalsBudget Management:Manage and optimize ad spend to scale campaigns effectively while maintaining cost-efficiency. QualificationsMinimum of 4 years experience in digital marketing, user acquisition, or growth marketing experience within online gaming. Deep expertise in Facebook Ads management with a thorough understanding of the platform’s policies and best practices in online gaming. Demonstrated ability to create and optimize digital assets, including ad creatives, landing pages, and progressive web applications. Strong analytical skills, with proficiency in tracking, analyzing, and reporting on key performance metrics. Experience with A/B testing and campaign optimization techniques. Excellent project management and communication skills, with a proven ability to work effectively in cross-functional teams. A proactive, innovative mindset with a passion for data-driven decision-making. Fluent/Native level of Russian/Ukrainian language is a bonus. LocationOur in-house team operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.Interview ProcessAfter submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:Recruiter Screening (40 minutes)Critical ThinkingAssessment (10 minutes)Final Interview (60 minutes)What We OfferJoin our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below:Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Excited about the opportunity? Apply today! Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Маркетинг і Продажі Галузі Технологія, інформація та медіа