HR Brand manager in KERNEL

Main task:

Maintain and scale Kernel's position as an employer, manage brand perception and implement bold cross-functional projects at the intersection of HR, Marketing and PR.

Key tasks:

1. Strategy and analytics:

• Employer Branding strategy implementation and development.
• Constant monitoring of brand positions: analysis of search queries, media space, Tone of Voice and activity of competitors.
• Working with analytical tools (Google Analytics, Ahrefs, Social Media Stats, etc.) to evaluate the effectiveness of engagement channels.

2. Management of digital platforms (Web & SEO) style.

3. Communication campaigns and SMM:

• Responsibility for managing career social networks. Management of contractors (creative, production, media, targeting).

• Supervision of career social networks (TikTok, Instagram, Facebook, YouTube).

• Cooperation with influencers and YouTube channels.

• Creation and launch of campaigns to attract internal audiences to company promotions. 

4. Special projects and events: chat bots).

5. Internal communications and service:

• Centralized management of job descriptions (text, visual, video) for all departments.
• Development and planning of communications about HR projects for internal the audience 
• Involvement of colleagues from different divisions of the company to participate in the creation and promotion of content about Kernel.
• Development of branding and corporate merch ideas for various projects.

You are our ideal candidate if:

• Have successful experience in Employer Branding, Marketing or PR from 3 years.
• You understand how SEO, Google Analytics works, you know the performance metrics of SMM and digital campaigns.
• You know how to manage large projects, assign TK to contractors (design, layout, video production) and control budgets.
• Able to see non-standard ways of promotion.
• Have copywriting skills and good visual taste.

We offer:

Stability and confidence:

• Market salary and systematic increase
• 24 calendar days of paid vacation and guaranteed additional days depending on work conditions or social status
• Separate days off from the Company for important life events
• Safe working conditions: certified protective equipment, overalls, international safety standards
• Professional, career and personal development at the expense of the company
• Continuous professional development through the knowledge management ecosystem - remote, offline trainings and training courses
• Development system key corporate competencies - soft skills - through traditional and interactive formats
• Personnel reserve programs - acquisition of skills to occupy key (management) positions

Benefits and support:

• The program "Always there" - money up to the salary without interest
• Full payment for the education of children in vocational and higher education institutions in the target specialties
• Irreversible financial assistance in difficult life circumstances

Well-being and care:

•  Exobject for supporting mental and physical health - "Sustainability. The power is in you"
• A clear position:
• "Side by Side" program - support for mobilized workers and volunteers (financial assistance, ammunition, legal and psychological support)
• Support for families military colleagues
• Large-scale veteran adaptation program
• Informational and administrative support for employees whose close relatives serve in the military
• Opportunity to join a corporate volunteering project
• Work in a company that systematically supports the Defense Forces