Head of UX/UI (Web & Mobile App) in Fokstrot

Foxtrot is one of the largest electronics retailers in Ukraine, serving millions of customers through an omnichannel platform.

We are currently at the stage of large-scale product transformation. We are moving away from the model where responsibility for UX was blurred between Product Owners and designers, and creating a single center of competence and responsibility.

Head of UX/UI mission: Transform disparate interface solutions into a integrated product ecosystem, build mature design processes and create a customer experience that will become a benchmark (benchmark) on the Ukrainian E-commerce market. We are looking for a leader who will prove that design is a tool to influence the company's profit.

Key areas of responsibility:

A. Strategy and Product Leadership

• Development of UX strategy: Formation of a long-term vision for the development of site and mobile application interfaces. Synchronization of the design strategy with the company's business goals.
• Centralization of decision-making: Transition from situational collegial discussion to expert decision-making. You become the final instance in matters of interface quality and interaction logic.
• Creating a Benchmark: Analysis of the best global practices (Baymard Institute, Nielsen Norman Group) and implementation of solutions that are ahead of the market, rather than copying it.
• Holistic View: Ensuring a seamless experience (Omnichannel). The customer should experience a single ecosystem when moving between desktop, mobile, application and in-store terminals.

B. Economic efficiency and Analytics

• Impact on P&L: Designing interfaces with a focus on improving key metrics: Conversion Rate (CR), Average Order Value (AOV), Customer Retention Rate.
• Data-Driven Design: All key changes must be justified by data. Work with funnels, heat maps and A/B testing results to defend your decisions.
• Optimization of the customer journey: Identification and elimination of "bottlenecks" in the CJM (Customer Journey Map) that lead to loss of funds or loyalty.

B. Construction of processes and Design-system

• Design Ops: Setting up an effective process of transfer of layouts to development (Handoff), implementation quality control (Design Review) and minimization of "design-debt".
• Design System: Creation, development and support of a single design system. Goal: acceleration of Time-to-Market of new features and unification of UI on all platforms.
• Research Culture: Implementation of regular practices of user research (Usability Testing, CustDev, in-depth interviews) before the stage of writing code.

G. Team Management

• Audit of current team and processes.
• Hiring, onboarding, mentoring and development of UX/UI designers.
• Building a culture where designers understand the business context bydacha, and not just "draw screens".

Candidate requirements:

Experience and expertise:

• 5+ years of experience in Product Design / UX/UI.
• 2+ years of experience in a managerial position (Head of Design, Art Director, Lead Product Designer).
• Mandatory experience in E-commerce, Retail, Fintechor large marketplaces (SaaS B2C). You need to understand the specifics of highly loaded transactional products.
• Portfolio with business cases: It is important for us to see not just beautiful pictures, but examples of "It was - It became - What result it gave in numbers".

Hard Skills

• Tools: Expert level Figma (Auto Layout, Variables, Interactive Components, Smart Animate).
• Analytics: Confident command of analytics tools (Google Analytics 4, Hotjar/Clarity, Plerdy) to validate solutions.
• Prototyping: Ability to quickly create interactive prototypes for hypothesis testing.
• Methodologies: Deep understanding of Human Centered Design, Jobs To Be Done (JTBD), Design Thinking.
• Platforms: Deep knowledge of iOS (HIG) and Android (Material 3) guidelines, as well as responsive web design principles.

Soft Skills & Mindset

• Business thinking: You speak the language of business (money, conversion, deadlines), not just the language of aesthetics.
• Leadership position: Ability to reasonedly say "No" to stakeholders (including C-level) if the proposed solution harms UX, and propose an alternative.
• Autonomy: Ability to independently set goals and achieve them in the context of process transformation.

Criteria for success (KPIs) for the trial period (3 months):

1. Audit: A full UX audit of the current site and application was conducted, a list of critical problems (Quick Wins) and strategic growth areas was formed.
2. Processes: A new workflow of the design team (from idea to release) was formalized and agreed upon.
3. Strategy: A RoadMap of UX/UI development for the coming year was presented with focus on the unification of experience.
4. Team: Competencies of the current team are assessed, a development or hiring plan is drawn up.

We offer:

• Large-scale challenge: The opportunity to build a design function "from scratch" in a company with a multi-million audience and history.
• Market impact: A chance to create a product that will become an example to follow in Ukrainian E-commerce.
• Resources: Budget for research, tools and team expansion as needed.
• Competitive compensation: Salary tied to market realities and your experience.
• Conditions: Formal employment, flexible schedule, comfortable office or possibility of remote work, possibility of booking, discounts on Foxtrot products and special offers from partnersnetworks: discounts on English language courses, fuel, medical research, clinic services and gym memberships - everything to make your life more comfortable and brighter!

If you are ready to take responsibility for the face of the brand in the digital space and build a world-class UX - send your resume and portfolio.