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Head of User Acquisition (GoIteens) in GoIT
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GoIT
We at GoITeens are an online IT academy for children and teenagers, where students acquire up-to-date technical knowledge, develop soft- skills, and also learn to work in teams and create their own commercial projects!
Our mission is to provide quality education and help create your own success story. For us, these are not just words. Every student has a part of the soul of our teachers and managers. We know each graduate by name. We know personally what project he did and what successes he had and we are always ready to help him in his development. Our courses help children realize that knowledge can be monetized and realize any, the most daring, ideas.
. A quality product is the focus of the entire company, every department, every employee. We are very proud of what we do!We are ambitiously developing, improving the product and command.That's why we're looking for Head of User Acquisition,< span style="font-weight: 400; font-style: normal; text-decoration: none"> which will reinforce our new directions.
Promotion of GoITeens School and school subjects (Mathematics, NMT, Leadership Academy and others) . Executing lead generation plans with Meta, TikTok ads, Google ads by number, quality and value of leads and achieving positive ROMI in first sales. Testing and finding new traffic sources. Willingness to experiment a lot. Formation and management of a team of internal and external specialists. Generation and testing of hypotheses to increase the number of targeted leads from various traffic channels and optimize their value. Development of new landing pages and optimization of existing ones in order to increase their conversion into application filling and direct sales. Creation, analysis and improvement of the funnel sales in Leeloo, in email marketing channels and in LMS. Evaluation of results and generation of new hypotheses. Interaction with the creative communications team: propose ideas for creatives and give feedback on the effectiveness of advertising campaigns. Participation in the creation of automated dashboards (production of TK, control of implementation, production of TK for revision) Conducting analytics and generating reports on the effectiveness of paid channels, funnels and KPI achievements by the team. Skills required for the job: From5+ years of experience in PRS/User Acquisition/Performance Marketing. From 2 years in a managerial position. Don't be afraid to experiment and take responsibility. Experience managing campaigns in Meta and Google/TikTok would be a plus. Experience in managing advertising budgets from $100,000 per month. Experience with GA4. Experience of working with CRM systems. Working with internal product analytics: analysis and optimization of funnels, regular monitoring of product KPIs. Planning and implementation of advertising campaigns for product promotion. Conducting A/B tests. Strategic structural thinking. Analytical thinking and love of numbers. WISHED Understanding the specifics of online learning. Decent salary, corresponding to your competences and a motivating system of bonuses, depending on your KPIs. Cool inspirational product with high NPS. Comprehensive management support for your initiatives and resources for their implementation. A clear vision of the company's development strategy, clear goals and professional prospects. The best workplace in the world - from any corner of the world, completely remote, flexible schedule. Attractive discounts on the company's product. As well as freedom of decision-making, lack of bureaucracy and direct influence on the development of the project - we always support the initiative.
What we offer:
