Head of the sales department - marketplaces (Amazon, Walmart, TikTok Shop) in HR SERVICE

We, the "HR-Service" agency, are currently actively recruiting candidates for the position of "Head of the Sales Department - Marketplaces (Amazon, Walmart, TikTok Shop)" for our partners.

About the company

International company manufacturing professional cosmetics for eyelash extensions. Our product is premium materials for lash artists and beauty salons: glues, eyelash extensions, primers, removers and care products. We sell in the US and European markets through Amazon, with plans to expand to Walmart and TikTok Shop. The team works completely remotely. We value a data-driven approach, responsibility for results and a culture where decisions are made based on numbers, not intuition.

Mission and roles

Ensure aggressive expansion of the brand on international marketplaces and achieve multiple revenue growth with full control of unit economics. This is not an operational role - it is a strategic leadership role where you are personally responsible for the P&L, market share and financial discipline of each SKU.

What you will achieve in the first year

The first 30 days:

• Conduct a full audit of current sales channels, advertising campaigns and unit economics for each SKU of the product line
• Build a dashboard of key metrics: Revenue, ACOS/TACOS, CTR, Conversion Rate, margin
• Formulate an optimization plan with quick wins for the first 90 days

First 90 days:

• Implement a Staged Launch Protocol for new products (Reviews > PPC > External Traffic > Influencers)
• Will you bring the TACOS of mature products to the level of ? 10–12%
• Build a system of cross-functional interaction: PPC, content, analytics, compliance.

6–12 months:

• Ensure the implementation of the quarterly Revenue plan with a margin ? 25%.
• Start Walmart sales from scratch and scale after the first 90 days
• Build and manage a team.
• Achieve top 10 positions for targeted keywords in the lash product category.

Key areas of responsibility

• Strategy and P&L:Develop an offensive strategy for the growth of one's own brand on global marketplaces. Monitor the profitability of each SKU. You have the exclusive right to STOP LOSE - stop unprofitable processes without consulting the management.
• Operational channel management:Amazon (FBA, Vendor, Connector), Walmart, TikTok Shop. Optimization of product line listings, ACOS/TACOS control, Noun Phrase Optimization, A/B tests.
• Brand architecture:Ensure brand unity on all platforms: from visuals to communication. CTR and Conversion Rate are your brand strength metrics.
• Team management:Manage managers through transparent KPIs, retrospectives and data analyses. You are an Execution Auditor: you control the quality of execution and maintain a high pace.

Mandatory requirements (Must-have)

• Experience in sales management on Amazon (FBA, Vendor, Connector) from 3 years with responsibility for P&L
• Practical experience withunit-economics: margin calculation, ACOS/TACOS-control, financial modeling
• Confident work with Brand Analytics, Helium 10, Data Dive, Business Reports
• Experience of launching products according to the phase methodology (Staged Launch): reviews > PPC > external traffic > influencers
• Experience of managing a team of 3 people with setting KPIs and monitoring results

Will be an advantage (Nice-to-have). we offer

• Fixed salary from + system of bonuses for fulfilling plans.
  
  
• Completely remote work with flexible schedule
• Own brand, not client projects - you build something of your own, not manage other people's accounts
• Product with a strong position on Amazon US/EU in the niche of professional cosmetics
• STOP LOSE right is unique the authority to independently stop unprofitable processes
• Team of professionals: PPC specialists, content managers, analysts
• Scaling: new marketplaces (Walmart, TikTok Shop), new product lines, new markets

How the selection takes place

1. Resume review and screening > 2. Online interview with a recruiter (30 min) > 3. Strategic interview with a manager (1 hour) > 4. Practical case > 5. Offer. The whole process takes 2-3 weeks.

Not sure if you are a 100% match?
Feedback - results and motivation are more important to us than a formal match on every point. Submit a resume with a brief description of your experience in marketplaces and your greatest accomplishment in numbers.