Head of the marketing group (management medicine) in Cifrove vidavnictvo EKSPERTUS

Eksterus digital publishing house is aUkrainian publisher of software products and specialized publications.

Our mission isinformation support for professionals in various fields. We publish specialized electronic journals, expert legal systems, software products and conduct training events for accountants, human resources, educators, medical leaders and other specialists. 400">https://expertus.media/

https://www.instagram.com/expertus.media

https://www.facebook.com/ExpertusUA
 

The medical direction of Digital Publishing House Expertus creates expert-legal systems for those who manage medicine in times of chaos and reforms. Our tools help directors and chief nurses make the right decisions when legislation changes faster than the weather.

We are looking for a leader who:

• Not afraid of a difficult niche (B2B in medicine).
• Able to understand the pain points of industry executives at an expert level.
• Builds marketing for meaning, not just “traffic for the sake of traffic".

Your audience is the top management of private and communal clinics. Your weapon is deep analytics and a clear strategy.

You are the company's main expert on "what the customer lives for". Your task is to turn dry statistics into a deep understanding of a person.

Functional responsibilities:

• Systematic research of the manager's life: Monitoring of daily management problems that arise in hospitals.
• Analysis of "pains" and information reasons: Determining which legislative changes or reforms (NHSU, MOH) really concern the audience, and which are only informative noise.
• Reform monitoring: Analysis of regulatory changes in health care and their impact on the work of medical facilities.
• Competitive intelligence: Analysis of the medical services market and location determinationof Expertus products in this ecosystem.
• Synergy with teams: Effective work with editorial (on senses), design (on visuals), development and sales.
• Sales Enablement: Creation of materials that help sales (cases, presentations, scripts) and training managers on current industry "chips".
• Medical community: Brand presence on social media and profiles "parties" (conferences, webinars).
• Funnel scaling: Launch and optimization of advertising campaigns, constant work on increasing conversion at each stage.
• Development of channels: Management and improvement of portals, landing pages, social networks and e-mail communications.
• Efficiency analytics: Constant monitoring of campaign results, calculation of lead value and return on investment (ROI).

From you we expect:

• 2 years of marketing experience
• experience in the medical field or strong motivation to dive deep into the industry
• willingness to work with professional information and regulatory changes analytical thinking and the ability to research the audience
• experience in digital marketing
• skills working with analytical tools (Google Analytics or similar)
• ability to work with texts and meanings.  

  
  

We need a person who does not just write texts, but understands the place of the product in the life of the head of a medical institution, sees his pains and knows how to succinctly and accurately offer solutions. systematic, responsible and the ability to organize the work of a team

We offer:

• Competitive salary (negotiated based on the results of the interview).
• Official employment from the first day.
• Hybrid or remote work format
• Work schedule: 5/2, from 09:00 to 18:00.
• Day off for birthdays, seniority, sick days, etc.
• Corporate library.
• Corporate training and professional development opportunities.
• Ensuring smooth operation of the office thanks to the presence of a generator.
• A clear adaptation plan and mentor support.
• A friendly team with an atmosphere of respect and mutual assistance.

We are not simple we create content.

We have a position.

We systematically support the defense forces of Ukraine.

The total amount of assistance has already exceeded UAH 7.3 million. The main areas are drones, taktmed.

Supportand colleagues who are currently in the army. Because the team is about our own.

We are growing and looking for a person who will come not "to work", but to the team.

Does it resonate? Send your resume.