Head of the department of development of the range of impressions (marketing, head of product, content, category manager, e-commerce, brand) in bodo

Hello! I'm Ksenia - Product Director bodo. p>

I know from my own experience that it is difficult to understand whether your company is your company or not from a standard job description on a job site. Therefore, my description is as long and detailed as possible, I hope you will appreciate it.

Why am I looking for a specialist personally, and not HR? We do not have an HR department at bodo. As leaders, we shape our teams and cultivate our corporate culture. All stages of selection are carried out by me. So let's get to know each other!

I am 34 years old, and I have been with the bodo team for almost 9 years. During this time, I almost from scratch created a business process for working with new impressions and all the necessary tools for working with the product; reached an assortment of 2000+ impressions in Ukraine; started her own full-fledged production as part of a team for shooting videos and photos of impressions; together with colleagues and fedoriv agency launched 7+ full-fledged advertising flights for more than 200 million impressions; achieved the best brand exposure in the show's history on The Bachelor 12.

What we have:

1. A unique product that you control. What the product will look like, what the assortment will be in each city and much more depends on your decisions.
2. Constant interaction with TOP managers.
3. There is a clear understanding of where we are going, what steps and what we want to see in the result.
4. Employed and efficient team.
5. We rest on weekends and holidays. We do not expect the employee to work on weekends and holidays. We do not write or call to ask for a task with the expectation that it will be completed in the near future. The exception is when everything has really fallen and the company cannot continue to work, for example, a telephony server for a call center.
6. Step-by-step adaptation to the position. A training plan for professional tasks, constant meetings with me and colleagues who are ready to help and advise. I'm always available for you to come and ask questions.
7. Grow like a pro thanks to the speed of company development and constant work on soft skills.
8. We have no bureaucracy, decisions are made quickly. Everyone has the right to vote - any idea you have will be heard, and if it is relevant, we will implement it.
9. Financial stability - official employment from the first day, salary twice a month without delays, 24 days of paid vacation .
10. Salary review every year.
11. Flexible start schedule - we don't care what time you come. You yourself choose when it is more convenient to come to the office: at 8, 9, 10 or 11 o'clock. Next, you work a 9-hour workday (including 1 lunch hour).
12. Career growth both horizontally (moving to another department) and vertically (becoming a manager of the next level). 70% of our managers grew up within the company.
13. Workplace with two monitors, quick resolution of all problems with equipment and programs.
14. Day off on your birthday, if it falls on your working day day.
15. Office in the center (Malevicha St., 86H - ​​5 minutes' walk from Lybidska station).
16. Op.lata 50% of costs for external professional training. 30% discount on experiences for independent visits and as a gift we are also progressive and friendly.
17. And of course, common sense and a sense of humor. No formality - everyone is here for "you".

Now about our requirements for the specialist I am looking for:

1. With experience work as a manager with a minimum of 3 subordinates, the field does not matter.
2. Works in Google Sheets with formulas (VLOOKUP, IMPORTRANGE) and pivot tables.
3. Able to schedule tasks with a time estimate for a month ahead .
4. Maximum attention to detail, like Sherlock Holmes: we have 68 steps in the process of adding a new impression (this applies to all departments, not only impression managers); 325 tasks are currently in the works at various stages (and this is only from the expansion of the assortment); 82 groupings of services (within which there are also subgroups) with a current catalog of more than 2,000 impressions; 250-item Impression Activation Only Checklist; instructions for working with CRM and administration in the amount of 200 sheets; and many other nuances.
5. With a sense of taste (likes beautiful pictures, interesting texts) and has an understanding of what is suitable content, and what is better to never show to anyone.
6. Independent - can make decisions and be responsible for them.
7. Multitasking - be prepared to constantly and instantly switch between different tasks, because a lot depends on you and your department. And everyone is waiting for your decision.
8. Demanding to himself and others.
9. And, of course, responsible. Understands: if the task is burning, then going out "for coffee" is not the best idea. Works for the result, not "from nine to six to sit".
10. Calm - so that all of the above is not stressful.
11. No bad habits (including IQOS, glo, disposables, vapes, etc.).

IMPORTANT: Everyone, including me, works in the office full time. There is no remote work or hybrid schedule.

Expected work results:

1. All work tools (checklists, tables, reports etc.) are correctly and constantly worked out by you personally and by the team.
2. Subordinates develop professionally and show better results as a result of your actions as a manager (demand, challenge, provide feedback, etc.).
3. For hiring needs a subordinate, vacancies are closed by you in such a way that the person meets the needs of the company and successfully passes the probationary period.
4. The team is always staffed in the number of employees required by the company.
5. Ideas for improvements are generated, which are implemented .
6. Tools are created to improve the quality and speed of your team's work.
7. All problems and non-standard issues in your area of ​​responsibility that arise around current and new composition impressions are solved independently. prices, locations of partners, etc.
8. A personal quarterly plan for key tasks is implemented.
9. The average efficiency of the department is at least 91% every month.

As a formWhat is the salary?

Salary in all companies consists of a rate and a bonus part. You will have a quarterly and an annual bonus.

Bonuses depend on the fulfillment of the following KPIs:

• Department efficiency at the level of at least 91% (25%)< /strong>. Core business processes and the work of other departments depend on the experience development department. There are regulations regarding the speed of completion of specific tasks, so you need your subordinates to work within these frameworks. Every task that a manager does is timed. And he should have time to do it within the established standards. Norms are not formed "off the top of my head", but are calculated according to how much time an effective manager spends on this task on average. Efficiency is calculated as follows: we add up the target completion time for all tasks performed by the subordinate during the month, and divide by the number of working hours.
• Sufficient number of work partners (5%). In the work of each business development manager (a position that negotiates with potential partners regarding cooperation), there is always a sufficient number of potential partners (at least 40 pieces for each). Because the speed of expansion of our assortment depends on this.
• Implementation of development projects (40%). At the end of each quarter, we plan what the company will do in the next quarter for development. But we fix it at the level of goals/tasks of each key employee. The performance of these tasks is an important part of your KPI.
• Impact on the quality of the department's work (10%). You should understand that most processes directly depend on the quality of your team's work in the company Therefore, if you notice an error or have questions, they should be recorded. even if your person's bonus will depend on it.
• Complying with critical rules and deadlines (10%). We have rules that must be followed. Timely write work plans for the day/week/month, submit reports, submit bonuses, respond to colleagues' letters in a timely manner, etc. Meeting these requirements is important to everyone's productivity, including you and your colleagues, so we also include it as a KPI.
• Quality of work (10%). One of of our core values. Your actions and inaction should not create "problems" for customers, partners and your colleagues. Each such "problem" is recorded, and the bonus is calculated according to the formula bonus amount/number of "problems". One "problem" during the quarter does not mathematically affect the bonus, more - it already does.

About the probationary period

In this position, he makes 6 months. The salary does not differ during and after the probationary period. Here is an example of the goals that you will have for passing it (the list is partial):

• Hire the 6th impression manager.
• Create from scratch the knowledge base of the head of department, describing there all work tools, processes, actions for each task step-by-step with gifs and videos.
• Come up with 5 improvement ideas related to your area of ​​responsibility.

About us hiring process

I personally analyze all reviews, etcI conduct telephone and offline interviews. I make decisions quickly and provide feedback (both continuation and termination of communication) immediately or the next day. I expect the same from the candidate.

Only a few days can pass between a response to a vacancy and receiving a job offer.

About the team

Our team includes 5 impression managers (Ukraine), 2 impression managers (Turkey), a photographer and videographer, a head of copywriters, 2 copywriters and me, the head. You can easily ask your manager, colleagues from your department or other departments. If you need help, you write a letter to a colleague — and it is the colleague's task to provide an answer and help. None of the colleagues, not even the TOPs, can ignore your letter.

The cover letter and the financial expectations indicated in it are mandatory elements of the feedback. This is how I understand in particular that you have read the vacancy.

About bodo

We have been on the market for 14 years: 1,000,000 customers, 140 employees , we work in Ukraine and Turkey. We cooperate with more than 800 partners in two countries who provide a variety of services: SPA, extreme, master classes.

Every year, except for 2022, our volume of sales of gifts-experiences is growing:

• 2021 compared to 2020 — growth +41.78%
• 2023 compared to 2022 — growth +71.47%
• plan for 2024 and compared to 2023 — growth of +31%

The company's goals for the next 2 years:

1. Launch sales of impression gifts in several more cities of Ukraine. Over the past year, we have already implemented a launch in Ivano-Frankivsk, Khmelnytskyi and Vinnytsia, with plans for Ternopil and beyond.
2. Break-even in Turkey.
3. Launch a service for organizing leisure time. So that Ukrainians can easily find and book options for spending their free time.
4. Launch a new country based on the model of an international franchise.

More interesting things about bodo in the interview with the owner and SEO for FEDORIV VLOG — https://www.youtube.com/watch ?v=MTnXqC7YX3o