Head of SMM marketing in Makeup

MAKEUP is an international company that has been a leader in online retail in the beauty and care segment for over 10 years. We are represented in 38 countries of the world, and every day we inspire millions of customers with quality service, the best brands and a modern approach to communications. Our digital products and advertising campaigns are the face of the brand, which we create with love, taste and professionalism.

In connection with active development, we are looking for a creative and experienced Head of SMM-marketing who will help us create a bright digital content

We are looking for an experienced professional who has:

• 3-5 years of experience in SMM, of which at least 1-2 years are in the role of a team leader, manager or senior specialist.
• successful cases of brand development.
• deep understanding of social networks as media channels, not just platforms for posting: knowledge of algorithms, formats, trends and audience engagement mechanics (Instagram, TikTok, Facebook and others).
• practical experience in working with targeted advertising: understanding the logic of campaigns, creatives, audiences and KPI (even if the settings are performed by a separate team).
• the ability to independently create content and texts: from the idea and message to adaptation to different social networks, formats and brand tone.
• editorial thinking: the ability to see the big picture, form a content direction, suggest ideas to the team and bring them to implementation.
• experience in team management or coordinating the work of creators, designers, copywriters and contractors.
• ability to formulate clear technical tasks and control quality and deadlines.
• systemic thinking, analytical approach, initiative and responsibility for the result.
• high work speed and attention to details are mandatory.
• fluency in Ukrainian, English - not lower than B2 level

Main Responsibilities:

• Design, implement and develop the brand's SMM strategy with a focus on growing reach, engagement and impact on business metrics.
• Formation and editorial management of the brand's presence on Instagram, TikTok, Facebook and other social networks: from content plans and messages to implementation control.
• Creating content plans and scenarios, setting tasks for the team and ensuring high-quality implementation of ideas in cooperation with designers, creators and production.
• Constant monitoring of the market, social media trends and changes algorithms, analysis of results and regular adjustment of strategy.
• Analytics of the performance of the SMM direction: evaluation of the results of organic content and integrations, formation of hypotheses and recommendations for improving indicators.
• Participation in strategic planning and cross-functional interaction with marketing, PR, creative and product teamsandami.
• Working with bloggers and creators: initiation of collaborations, participation in joint projects and integrations with partner brands.
• Organization of photo shoots, video shoots and production of creatives: formation of TK, participation in the creative process, control of the result.

What we offer:

• full-time remote work;
• work schedule from Mon. on Friday (9:00 a.m. to 6:00 p.m.);
• timely payment twice a month;
• all conditions for professional growth, a friendly team of like-minded people;
• official employment and all social guarantees according to the Labor Code of Ukraine;
• remote work with full-time employment.

If you are interested in the vacancy and your work experience and qualifications meet its requirements, send your resume with a mandatory indication of the expected salary level.

Please note that feedback on the results of the review of the resume is provided only in case of a positive decision regarding the further consideration of your application. Otherwise, your data will be stored in the Company's resume database, and we will be happy to contact you if a suitable vacancy appears.

We look forward to your feedback.