Head of new brand development in BAYADERA GROUP

BAYADERA GROUP is a large national holding specializing in the production and sale of high-quality alcoholic products (TM "Hlibny Dar", "Kosatska Rada", "Persha Gildiya",TM "Koblevo", "Marengo"and others)

Bayadera Group in Top 10 wartime exporting companies.

We invite you to our holdingin connection with staff expansion and new projects Head of new brand development direction

We offer:

• High salary, which is constantly reviewed, the salary level is discussed.
• Participation in the launch of new projects, products.
• Official employment.
• 24 days. holidays.
• Corporate library.
• Professional development and training.
• Comfortable office with coffee near the railway station. Osokorky (Dniprovska Naberezhna St., 23 c) ​​with a shelter and a generator. Work schedule: Mon.-Fri. 9.00-18.00.
• Discounts on the company's products.
• Participate in socially important projects (donation days, charity fairs and races).
• Material assistance from the company.

Key responsibilities:

• Development of category development strategy and tactics;
• Creation of brands "from scratch", development of restyling/updating existing brands;
• Development of positioning and communication strategy of the brand;
• Formation of goals based on brand indicators and control of their achievement: market share, knowledge and consumption;
• Development and implementation of a brand promotion program (Digital, ATL / BTL), effective budget management;
• Effective management of the product portfolio of brands: assortment, channel pricing, profitability;
• Development and control of the implementation of sales plans by brands: annual and monthly planning;
• Development and launch of new products that strengthen the brands in the market;
• Identification of brand growth opportunities and preparation of relevant proposals for initiatives;
• Development of training for categories and brands;
• Participation in projects related to participation in exhibitions and international competitions.
• Analysis of the effectiveness of advertising campaigns, media planning;
• Participation in marketing researchь

Expectations from the candidate:

• Experience in a similar position of 3 years in FMCG companies. Experience working with strong alcohol will be an advantage
• Education in economics or marketing
• Experience in successfully bringing new products/brands to the market
• Experience in basic marketing processes (market analysis, development of brand positioning, development and promotion channels, work with product portfolio);
• Knowledge of the main tools of marketing research and their application in the analysis of adjusting the market situation;
• Knowledge of media planning indicators;
• Knowledge of economic indicators used in marketing statistics (sales, sales, profitability, market share, distribution etc.);
• Knowledge of the principles of working with trademarks and intellectual property, legal literacy in contractual activities
• Structured approach and work in multitasking conditions
• Developed communication skills, experience in conducting training, demonstrations and presentations.
• English at the upper - intermediate level.

Personal qualities:

• Systematic, analytical mind. 
• Ability to learn quickly, responsibility and focus
• Easily communicates with people, stress resistance, organizational skills and the ability to work in a team.
• Creativity, proactivity.