Head of Media Buying in Staff - Ukraina

We are looking for an experienced and results-driven Head of Media Buying with a strong background in lead generation. The ideal candidate will have a proven track record of successfully running profitable lead generation campaigns, managing traffic sources, and optimizing paid acquisition channels. This role requires a strategic thinker and a hands-on leader who can drive high-quality traffic while leading and mentoring a team.

Responsibilities:

• Develop and execute strategic paid media buying plans to generate high-quality leads.
• Optimize social traffic sources, specifically Facebook Ads and TikTok Ads.
• Manage and monitor daily traffic acquisition budgets, ensuring ROI-positive campaigns.
• Track, analyze, and report on key performance metrics (CPA, ROAS, LTV, conversion rates, etc.).
• Research and test new ad creatives and audience targeting strategies to improve performance.
• Collaborate with creative teams to produce high-performing ad creatives and landing pages.
• Lead and mentor a team of media buyers, traffic analysts, and campaign managers.
• Stay up to date with the latest trends in social media advertising, AI-driven media buying, and automation tools.
• Ensure compliance with advertising policies and regulatory requirements of Facebook and TikTok.

Requirements:

• 3+ years of experience in social media media buying and lead generation.
• Strong expertise in Facebook Ads and TikTok Ads.
• Proven success in running and optimizing high-budget performance marketing campaigns.
• Experience leading a team of traffic buyers or digital marketers.
• Strong analytical mindset with experience using Facebook Business Manager, TikTok Ads Manager, BI tools, and attribution models.
• Ability to identify, test, and scale profitable campaigns in different verticals.
• Understanding of compliance and regulations in social media advertising.
• Excellent problem-solving skills and ability to adapt to a fast-paced environment.
• Strong communication and leadership skills.