Head of Media Buying in TrueGroup

We are seeking an experienced Head of Media Buying to lead and scale our user acquisition efforts across Facebook (Meta), ASO (App Store Optimization), and in-app traffic sources. This role is crucial for driving high-quality traffic, optimizing acquisition costs, and maximizing ROI in the casino and betting industry.

HOW YOU WILL MAKE AN IMPACT:

• Develop and execute multi-channel acquisition strategies across Facebook (Meta), ASO, and in-app traffic.
• Manage and optimize large-scale ad campaigns to maximize ROAS, LTV, and conversion rates.
• Analyze campaign performance metrics (CPI, CPA, ROAS, LTV) and apply data-driven optimizations.
• Collaborate with the creative team to develop high-converting ad creatives and landing pages.
• Monitor compliance & regulations for gambling-related ads across platforms.
• Work closely with product, analytics, and affiliate teams to ensure traffic quality and player retention.
• Stay up to date with ad platform policies, industry trends, and competitor strategies.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

• 3+ years of experience in media buying (Facebook, ASO, in-app) within the casino & betting industry.
• Proven track record of scaling paid acquisition campaigns with high ROI.
• Deep understanding of ASO strategies for both Google Play and the App Store.
• Experience working with tracking and attribution tools
• Strong analytical skills and hands-on experience with A/B testing, audience targeting, and data interpretation.
• Ability to manage large budgets ($100K+ per month) and optimize spending efficiently.
• Knowledge of fraud detection, traffic quality analysis, and ad compliance.
• Experience managing teams of media buyers is a must.

HOW WE WILL KEEP YOU SMILING

• We offer flexible working hours and remote work setup, enabling you to plan your work around your life and not your life around work!
• We offer unlimited vacation days, and we provide sick leave of paid.
• We are ready to offer relocation support for candidates.
• A competitive compensation that values the skills and experience you bring.
• Employee referral bonus and gifts for your special days.
• Financial support in 50% for learning expenses to help you in your professional growth!
• With us, you will experience a positive atmosphere and a company culture where people are valued above all else. You'll also have the opportunity to participate in fun team-building activities.