Head of marketing / Head of marketing in ARAMIS

ARAMIS is a leading Ukrainian company specializing in the production of high-tech equipment for metalworking, in particular laser machines.

We are the only real manufacturer of laser machines in Ukraine. Unlike competitors who are only engaged in assembly, ARAMIS has its own research and development (R&D) department, full-fledged production, an extensive service network and a unique training center "ARAMIS Academy". Our 29 years of experience and certification (ISO 9001:2015, CE) allow us to create innovative products such as linear motor machines.

We are looking for a strong Senior Marketing Specialist to take responsibility for brand promotion, lead generation and building the company's image as an industry leader.

Expected result of your work (Product positions)

• Image: Developing the image of ARAMIS as an industry leader and professional in metalworking.
• Sales: Increasing sales volumes.
• Leads: Generating enough qualified leads for the sales department.
• Efficiency: Warming up the target audience to reduce deal closing time and increase the percentage of successful deals.
• Loyalty: Increasing customer LTV and forming brand loyalty.

 Key responsibilities

Strategy and Management:

• Development and implementation of the company's marketing strategy.
• Formation, coordination and control of marketing budget.
• Team management: setting and monitoring tasks of the SMM specialist.
• Management of contractors: coordination and control of the work of contractors (SEO, SEA/PPC, designer, programmer).
• Positioning ARAMIS as an innovative manufacturer and industry expert.
• Strategy development and implementation export.

Content and Administration (Self-employed):

• Writing texts: Creation of expert and selling content (blog articles, texts for email newsletters, posts for social networks, descriptions for the site).
• Site management: Independent administration of the company website. Content updating, publication of news, articles, case studies (WordPress).

Digital marketing (Management and Control):

• Development and control of the implementation of Digital strategy.
• Control of the effectiveness of SEO promotion and attraction of organic traffic.
• Independent development, launch, management and optimization PPC campaigns (Google Ads / SEA, Performance Max).
• General control of the effectiveness of all lead generation and traffic attraction channels.
• SMM management (Facebook, Instagram, LinkedIn, YouTube) together with an SMM specialist.
• Development of e-mail and Viber mailings (trigger, warm-up, situational).
• Reputation management in search engines (SERM).

CRM-marketing and Analytics:

• Strengthening of CRM-marketing and automation (working in Bitrix24).
• Developmentstrategy of repeat sales and promotion of additional equipment to existing customers.
• Deep competitive analysis and target audience research.
• Setting up and analysis of channel effectiveness (GA4, Looker Studio).

Trade marketing:

• Preparation and participation in specialized exhibitions (in Ukraine and abroad).
• Providing the sales department with the necessary marketing materials materials.

Candidate requirements

• Experience in B2B (preferably in industry, mechanical engineering or with complex technological products).
• Experience in coordinating the work of contractors (SEO, SEA, design, development).
• Systems thinking, strategic planning and budgeting skills.
• Mandatory technical skills:
  • Experience with Meta Business Suit, Google Ads.
  • Analytics: GA4, Looker Studio (or PowerBI) - required.
  • CRM: Practical experience with CRM and marketing automation systems (preferably experience with BITRIX24, Sendpulse).
• Content and design:
  • Excellent copywriting skills (in Ukrainian).
  • Site administration experience (CMS).
  • Canva, Adobe Photoshop — will be a big plus.
• Knowledge of languages: English — at a level not lower Intermediate.
industry.
• Ambitious tasks related to brand development and entry into international markets.
• Necessary tools for work: work laptop, work phone and company car of the Kyiv office.
• Opportunity to directly influence the success of a company that develops Ukrainian industry.