Head of the marketing department in Aura

Hello! My name is Andriy Sorokin, I am the founder of Aura, a modern online German language school! We are looking forSMO (Chief Marketing Officer),who will become a key member of our team! If you dream of working in a project where your ideas and decisions really affect results, and the goals of the company inspire professional development, we are waiting for you. And also if you are an experienced marketer who confidently works with numbers, develops effective strategies and successfully managing teams?

Interesting facts about Aura School:

• We have been working on the market for 5 years and are constantly growing;
• Our team has more than style="font-weight: 700">80 professionals who love what they do;
• More than 2000 students have graduated from our courses;
• 70% of students return for the second year, and40% choose the third;
• The level of customer satisfaction is 9.8 NPS points.

Your tasks:

1. Audit and analytics:
   • Digitize all traffic: analysis of sources, funnels, conversions at every stage;
   • Conduct an audit of advertising campaigns and propose solutions for traffic optimization;
   • Prepare offers on improving marketing processes.
2. Strategy and development:
   • Develop complex marketing funnels (webinars, marathons, workshops, tripwire);
   • Build end-to-end analytics: analysis of leads, ROI, ROAS, ROMI for each channel;
   • Develop and implement a long-term marketing strategy together with the CEO.
3. Team management:< /b>
   • Coordinating the work of your team: digital marketer, Head of SMM, SEO specialist;
   • The ability to "do it with your hands" - setting Meta ads, campaign optimization, data analysis;
   • Constant testing of hypotheses and implementation of new solutions to attract students.
4. Product work:
   • Packaging products together with a product specialist: improving site conversion and other points contact;
   • Analysis of the target audience, creation of value propositions for each segment.

What we offer:

• Competitive income with bonuses for KPI achievement;
• Remote work - work from anywhere;
• Upart in the development of the school, which helps people to open new horizons; .

What we expect from you:

• Experience in marketing from3 years, the advantage is experience in the field of educational services;
• Real cases with figures that prove your expertise;
• Ability to work with analytics, customize and optimize ads;
• Skills team management and systems approach to work;
• Orientation on the result and readiness for new challenges.

With us you will get only work, but also the ability to createresults that inspiring!

Leave your feedback on the vacancy or write to us in Telegram

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