Head of Marketing B2С in W8 Shipping

W8 Shipping is an American-Ukrainian company with its own logistics infrastructure, warehouses, offices and team in the USA.

The mission of W8 Shipping is to provide excellent service for the purchase and delivery of cars from the USA. We want quality cars from the USA to be the norm for Ukrainians. Therefore, we work according to a clear and demanding American standard.

We are looking for an active and experienced Head of Marketing B2C.

Main focus: digital marketing, lead generation as a result and offline marketing, in a smaller volume. 

Your tasks will be:

• Product: creation, actualization, market launch and further development of the company's products and services.
• Buyer: buyer research and analytics. Goal: deeply understand buyer behavior and make data-based action decisions.
• Market. Analysis, understanding, consideration of the real situation.
• Development and implementation of marketing strategies for two business areas.
• Formation and management of the lead generation funnel: from creatives and content to applications in CRM.
• Responsibility for the results and indicators of all digital channels (Meta, Google, Telegram, TikTok, YouTube, SEO).
• Launch and development of offline lead generation (events, partnerships, exhibitions, test drives, merch, local activations).
• Coordination of teams: Performance, Content, Offline.
• Definition of KPIs and monitoring of ROI, CPL, CAC, ROMI.
• Development and improvement of the analytics and reporting system.
• Initiation and testing of new hypotheses to reduce lead cost and increase conversion.
• Positioning: formation of a clear value proposition offers, messages, tone of voice and competitive advantage for different audiences and markets.
• Managing creative projects: videos, content series, brand awareness campaigns.
• Working with contractors, freelancers, media and partner structures.
• Building a strong marketing team with an emphasis on performance, innovation and balance.
   

Our expectations:

• 5+ years in marketing, of which at least 2 years in a leadership position (Head of Marketing), successful experience in Digital with demonstrable dynamics traffic scaling.
• Knowledge of the principles of organization and marketing research.
• Analytical experience, activity planning skills, budgeting.
• Experience in managing complex lead generation campaigns.
• Practical experience in launching offline activities and integrating them into digital.
• Start-up experiencepromotions, promotional campaigns, motivation and loyalty systems.
• Real cases of reducing CPL / increasing ROI / scaling channels.
• Managing teams (5–10 people) and contractors.
• Ability to combine quantitative and qualitative data.
• Planning, launching and analyzing experiments.
• Accepting feedback, defending decisions reasoned.

We offer:

• Work schedule: 5/2 from 9 to 18.
• Work format: hybrid.
• Office address: Kyiv, str. Zhilyanska, 68.
• Opportunity to prove yourself and apply skills and knowledge.
• Competitive salary with timely payment.
• Working among people with the values of building an honest and transparent business, where an excellent result for the client is a priority No. 1.

If you have a desire to develop and want to join our team, send your resume!