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Head of Direct Marketing in NovaPay
Posted more than 30 days ago
63 views
NovaPay
Without experience
Kyiv
Full-time work
Financial company "NovaPay" (group of companies "NOVA") announces a competition for the position of "Head of the direct marketing department".Requirements:higher educationwork experience in a similar specialty from 3 yearsexperience in team management and project implementationknowledge of current trends in the field of direct marketinganalytical skills to evaluate the effectiveness of marketing campaigns li>experience working with customer databases and tools for their analysisskills in working
Financial company "NovaPay" (group of companies "NOVA") announces a competition for the position of "Head of the direct marketing department".
Requirements:
- higher education
- work experience in a similar specialty from 3 years
- experience in team management and project implementation
- knowledge of current trends in the field of direct marketing
- analytical skills to evaluate the effectiveness of marketing campaigns
- li>experience working with customer databases and tools for their analysis
- skills in working with email marketing (Mailchimp, SendGrid, Klaviyo)
- fluent command of the Ukrainian language and a high level of English (not lower B2)
- creativity, sociability, ability to make effective decisions and take responsibility for results.
Main tasks:
- planning and control of the implementation of campaigns aimed directly at consumers, such as e-mails, push, SMS, Viber messages
- control of the creation of effective content plans for each communication channel < li> definition of target groups of customers and ensuring creation personalized messages for each group
- evaluation of the effectiveness of marketing campaigns (opening of letters, clicks, conversions, etc.) and the use of data to improve future campaigns
- cooperation with other departments of the company (sales, analytics, marketing ))
- control of support, updating customer contact lists and ensuring the accuracy and relevance of their data
- control of A/B testing to determine the most effective messages and communication channels, improvement processes based on the obtained results.
We offer:
- work in an innovative company in the FinTech segment
- opportunity to work in a hybrid format
- care for your mental and physical health (medical insurance, psychological consultations, corporate sports communities)
- learning and development (English language classes, courses and trainings for professional growth)
- annual salary reviews according to own performance
- meetings with famous speakers in the Corporate Club
- mentoring program and support for each new employee
- li>
- the opportunity to show your talents (we value creative initiative and support it)
Without experience
Kyiv
Full-time work