Head of Digital marketing in LIGA ZAKON

LIGA ZAKON is a product IT company - a Ukrainian developer of information and analytical products with 30 years of expertise, strong competence in big data processing and high standards of customer service.

On Today, LIGA360 IT platform product solutions are used by over 160,000 users of various levels, and together with partner projects that integrate with LIGA ZAKON solutions, this number is about 360,000 various specialists, including almost all executive and judicial authorities.

The main strategic direction of the company is to enter the international market and create product values ​​of the LIGA 360 Platform for customers from different countries.

We invite an experienced Head of Digital marketing to our team. 

What needs to be done:

• manage Digital marketing in the company;
• systematize processes and build end-to-end analytics;
• conducting an audit of existing digital processes;
• develop, coordinate and implement short- and long-term development strategies and organize the strategy implementation process to increase the number of leads and sales;
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• manage content in the digital space to attract, warm up and stable work of the target audience (own and partner sites);
• develop, plan, implement and analyze digital activities for the purpose of finding and targeting the audience, including SEO, content production, contextual advertising, retargeting, campaigns in social networks and conversion optimization;
• develop new and increasing effectiveness of the company's current social networks: LinkedIn, Youtube, Facebook, Instagram (constant filling and development of channels);
• ensure the growth of organic traffic and improve site performance;
• attract new traffic channels and new digital tools, quality analysis of each channel;
• develop a strategy and company presentation on Internet markets;
• monitor and analyze the competitive environment;
• develop an annual/monthly budget.

Our wishes to the candidate :

• 5+ years of successful experience working with B2B products as Head of digital marketing/СМО/ Head of marketing;
• higher education in the field of marketing, advertising or related fields;
• availability of successful cases of creation and implementation of digital products;
• high level of understanding of advertising packaging (selling Landing Page texts);
• content understanding of online marketing tools (high level of competence in email/content/video marketing and in building sales momentum);
• experience in effective team management (task setting, control, coordination, motivation, development);
• experience of working with foreign markets;
• level of English - B2;
• experience of working with analytics tools such as Google Analytics;
• experience of lead generation on partner and paid media platforms;
• knowledge of the strategy of lead generation with full force;
• the ability to build a complex of numbersmarketing, including content production, SEO, contextual advertising, retargeting, partner co-marketing, placement and advertising in social networks;
• strategic thinking and focus on financial results;
• leadership qualities;
• excellent organizational skills;
• active life position;
• ability to make decisions and bear responsibility for them;
• ability to work in multitasking mode .

Why is it cool to work at LIGA ZAKON:

• a product IT company that is actively developing;
< li>opportunity to gain international experience in a team of professionals;
• official registration;
• internal training system;
• remote work.