Head of Digital (e-commerce) in Budinok igrashok

Direct message from the member who posted the job from House of Toys Nadia Sakharova Nadia Sakharova The position of HR Manager at the Toy House Welcome to the big Toy House team! We offer parents and their children a wide selection of toys that not only entertain the little ones, but also contribute to their development. We need your help in such an important matter. Our team has a vacancy: Head of Digital (e-commerce). What we expect from you:• 2+ years of work experience with e-commerce projects as Head of Digital or on the agency side ( PM/AM);• Deep understanding and skills of building, implementing e-commerce sales strategy and attracting traffic through various channels (PPC, SEO, Affiliate, ASO, ASA, Retention and others);• Confident knowledge of Google Ads, Meta Ads, Apple Search Ads, Google Analytics (GA4), Firebase, Appsflyer or Adjust, GTM, PowerBI/Looker, MS Office, etc.; • Understanding of CAC, LTV, CR, ROMI, СPA, СPI, ROAS, DRV, etc. metrics; • Availability of management experience (task setting, feedback, coordination, motivation, team development);• High level of communication skills;• Ability to set priorities and structure one's work;• Attention to details and numbers, proactivity, understanding of trends;• Willingness to work in office. What we will assign to you:• Coordinate the work of the team and partners in the direction of Performance, Retention;• Monitor the implementation of sales plans and attract traffic in advertising channels;• Analyze the effectiveness of digital campaigns, determine steps for optimization, testing and scaling;• Analyze the audience, the market and competitors; • Look for points of growth in online sales; • Interact with other company departments and partners in order to increase the effectiveness of channels and launch new campaigns, projects; • Promotion of the application (recruitment, installs, sales); • Budgeting and cost control , work with documentation and payments; • Development and implementation of digital strategy. What you can expect from us: • our employees work officially, so you will also be safe; • support during the trial period; • opportunity for career and professional growth (trainings, courses, master classes);• discounts on products from our stores to give and surprise your relatives;• the workplace is in a comfortable office; medical insurance. By sending your resume to one of the above e-mail addresses, you give your unconditional consent to process your personal data in our Database. Show more Show lessPosition level Responsible manager Type of employment Full time Job duties Marketing and Sales Industries Retail trade