Head of Brand Marketing in TrueGroup

We are seeking an experienced and proactive Head of Brand Marketing to join our team. In this role, you will be responsible for developing and implementing a comprehensive brand strategy for our Affiliate Program, with a specific focus on establishing strong brand positioning within the gambling industry. Your efforts will ensure that our brand stands out in a competitive market, resonating with both partners and customers. If you have a passion for brand development and a keen understanding of the gambling field, we want to hear from you!

HOW YOU WILL MAKE AN IMPACT

• Lead the development and implementation of the brand strategy for the Affiliate Program, ensuring alignment with overall business goals and objectives.
• Establish and maintain the company's brand positioning across digital platforms, enhancing visibility and recognition.
• Generate creative solutions, concepts, and ideas for brand promotion, ensuring innovation and consistency in brand messaging.
• Oversee all brand promotion activities, including defining unique selling propositions (USP) and creating triggers to attract and engage partners and customers.
• Conduct thorough market research and analyze competitors to identify trends, opportunities, and potential areas of improvement for brand strategy.
• Designed and executed online and offline marketing campaigns that build a positive brand image and strengthen the company's market position.
• Develop and manage the brand marketing budget, ensuring optimal allocation of resources to maximize the return on investment (ROI) and meet campaign objectives.
• Work closely with other departments, such as product, affiliates, and operations, to ensure the seamless execution of the marketing and brand strategy.
• Monitor and analyze the effectiveness of marketing campaigns, ensuring the achievement of key performance indicators (KPIs) and making data-driven adjustments as needed.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Experience in the same role in the iGaming industry for at least 2 years with successful cases of brand promotion;
• Knowledge of affiliate marketing and Gambling sphere;
• Audience analysis, insight search, positioning, audience segmentation, and formation of key messages;
• Basic knowledge and understanding of SEO;
• Organizational skills, creative mindset, and good writing skills;
• English — Upper-Intermediate or higher level.

HOW WE WILL KEEP YOU SMILING

• We offer flexible working hours and remote work setup, enabling you to plan your work around your life and not your life around work!
• We offer unlimited vacation days, and we provide sick leave of paid.
• We are ready to offer relocation support for candidates.
• A competitive compensation that values the skills and experience you bring.
• Employee referral bonus and gifts for your special days.
• Financial support in 50% for learning expenses to help you in your professional growth!
• With us, you will experience a positive atmosphere and a company culture where people are valued above all else. You'll also have the opportunity to participate in fun team-building activities.