Google Ads specialist in Beauty-prof

job responsibilities:

• Development and management of advertising campaigns:
• Create, set up and optimize campaigns in Google Ads (Search, Display, Shopping, YouTube, Remarketing). . ROI.
• Budget distribution between different campaigns and channels.
• Analysis of the target audience:
• Segmentation of users in geography, demography, interests and behavioral factors. Results:
• Daily Analysis of Impressions, Clicks, Conversions, Cost Per Conversion. Videos.
• Constant A/B Testing Ads Definition The most effective options. Audiences).
• Integration with other analytical tools:
• Setting up conversion tracking through Google Analytics, Tag Manager, Google Data Studio.
• Working with dynamic campaigns and meerchant. Google ADS:
• Checking all the ads for compliance with Google Rules.
• Solving issues related to an account lock or individual campaigns.
• Provision of competitiveness of campaigns:
• Constant raising of the market and competitor -in -law. Advantages.
• Interaction with other departments:
• Collaboration with the SEO team, content managers and designers to create coordinated content. ADS.
• Participation in profile webinars, trainings and certification programs.

Requirements:

• Professional (Hard Skills) search, media, commercial and video hammer work with advertisements (expansion of links, phones, location, etc.)
• Using keywords selection tools (Google Keyword Planner, Ahrefs, Semrush, etc.) audience
• Keywords segmentation for the effective structure of advertising campaigns
• Setting up automatic and hand strategiesAvok
• Budget Management to achieve the best ROI
• use of predicting and simulation tools
• skills in working with Google Analytics, Google Tag Manager and Google Data Studio
• Settings for Conversions and Settings. Campaign
• Setting Fid Data for Shopping Ads
• Data Management of Products and Monitoring Fides
• Optimization Rlsa)
• Setting Dynamic Rearketing
• Ability to Writing Effective Headlines and Ads Descriptions
• Working with Adaptive and Text Ads
• Using Google ADS scripts to automatically. Performance Max) Profesiyni (Hard Skills)