Google Ads Senior Specialist in Welltech

User Acquisition Manager / PPC Specialist OverviewWelcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.We seek an experienced and analytical Google Ads Senior Specialist to join our team. The Google Ads Senior Specialist will build and manage highly impactful Google Ads acquisition campaigns and have an enthusiasm for testing growth opportunities to drive conversions, revenue, and ROI. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with team members and stakeholders are some of the key skills we are looking for. This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company.Your responsibilities: Manage multi-million $ SEM budgets optimizing towards long term scale and profitabilityManage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goalsAnalyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growthSet the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectivelyPlan and implement experiments incl. A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvementsRecommend creative and landing page strategies and consult on creative and landing page optimizationsTrack KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholdersConduct regular competitive research and analysis to identify performance growth pointsActively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROIMaintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performanceFirst Quarter Expectations:The specialist has understood all the metrics and knows our processes and reportsThe specialist independently manages the project, adheres to best practices, achieves the target ROI, and knows how to scale and cut volumes when necessaryThe specialist leads an additional Area of Responsibility, suggests ideas and improvements, knows how to analyze competitors, and makes data-driven decisions Your professional qualities:2+ years of experience in Google Ads campaign management and optimization, including Google Search, Google Display Network, and Microsoft AdsExperience in managing multiple projects simultaneously, with the ability to prioritize tasks, meet deadlinesProficiency in English - B2 or higher levelExcellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teamsAnalytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytics and data visualization tools such as Tableau and ClarisightsFlexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessaryExperience with other media buying solutions such as DSPs, paid social and native ads platforms or Apple Search Ads would be highly beneficialA strategic thinker with a passion for innovation, and the ability to turn complex ideas into simple, actionable plansTrack record of successful change and project managementStrong attention to detail and experience in leveraging data and analytics to make informed strategic decisions and optimize product performancePassion for learning and self-improvementIn our team, we value:Sociability. Openness to communication, ability to formulate tasks clearly and concisely (written and verbal formats)Results orientation, flexibility. Willingness to go beyond the set tasks without limiting the areas of responsibility, as well as bring your tasks in line with the team and company global goals, implement the necessary changes, respond to changesResponsibility. Attention to detail, autonomy, willingness to take on obligations and comply with agreementsProactivity. The ability to set goals and achieve them. Creating opportunities without waiting for them to appearOrientation to development and self-learning, interest in new technologies. A constant desire to learn and develop your skills, gain new experienceWe create comfortable conditions for cooperation focused on your rhythm of life, work and rest and offer:Well-beingOrganization of medical insuranceYou will have an opportunity to use our mobile applications for free (yoga, running, fitness)Growth and developmentOnline corporate libraryTeam of skilled professionals that share knowledge and support each otherCheck out some of our products:Muscle Booster — musclebooster.fitnessYoga-Go — yoga-go.fitWalkFit — walkfit.proOmo — bit.ly/OMOio Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Інформаційні технології ГалузіIT services and IT Consulting