Email marketing specialist in Interactive Online Technologies

We are an Israeli company with over 10 years of experience in product development. Due to staff expansion for our third line of business, we are looking for an Email Marketing Specialist to work together to create a progressive dating project. Full-time, remote work.

Responsibilities:

• Develop and implement email marketing strategies to attract and retain users on dating sites;
• Creating and optimizing email campaigns to increase engagement and conversion rates;
• Database segmentation for targeted and personalized mailings;
• Close co-operation with designers and copywriters to create effective and attractive email messages;
• Analyzing the effectiveness of mailings and reporting on key performance indicators (KPIs);
• Continuous testing and analyzing results to improve email marketing strategy.

Candidate Requirements:

• At least 2 years’ experience in email marketing, preferably in the online dating industry;
• Understanding of audience segmentation and content personalization principles;
• Knowledge of HTML and CSS to create and edit email templates;
• Skills in using analytics tools, including Google Analytics, to track campaign performance;
• Experience of A/B testing and optimizing email campaigns;
• Ability to analyze large amounts of data and make informed marketing decisions;
• Strong communication skills and ability to work as part of a team;
• Higher education in marketing, communications or related field;
• Knowledge of English at intermediate+ level

Desirable:

• Experience of using CRM systems to manage customer databases;
• Creativity in writing and creating marketing materials;
• Project management skills and ability to manage multiple tasks efficiently;
• Knowledge of the characteristics and trends of the online dating industry.

Working Conditions:

• Remote work in a friendly and comfortable team;
• Support from the company management;
• Opportunities for professional growth and skills development;
• Competitive salary;
• 2 weeks paid vacation;
• Paid sick days;
• Paid days off for major Slavic holidays;
• Opportunity to take professional courses at the expense of the company;
• Working week: Sunday-Thursday, from 10:00 to 19:00 Jerusalem time.

We would love to give you all the details about the position! Send your CV now and we will contact you!