Email Marketing Specialist in Fundomate Technologies Inc.

We are looking for an experienced Email Marketing Specialist to work closely with the leadership team to own the Company’s email marketing process and strategy from beginning to end. 

This position will develop, implement and optimize email marketing strategies to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimize campaigns, improve engagement and drive measurable results.

The ideal candidate will possess a passion for email marketing, a keen eye for detail and a strong understanding of the American market and consumer behavior. 

This is a fully remote position. 

Objectives:

• Develop and execute strategic email marketing plans.
• Identify target segments, define campaign goals and determine optimal frequency and timing of sending emails.
• Ensure accuracy and hygiene of the email database, maintain opt-in practices and comply with data protection regulations.
• Collaborate with cross-functional teams to align email efforts with broader initiatives.

Required skills and qualifications:

• Proficient in English, writing & speaking. 
• A bachelor’s degree in marketing, communications or a related field.
• 5+ years of experience as an email marketer or a marketing role with heavy emphasis on outbound marketing.
• Strong understanding of email marketing best practices, deliverability, CAN-SPAM compliance.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, ActiveCampaign, Constant Contact and other marketing automation tools.
• Familiarity with HTML and CSS for email template customisation.
• Proficiency in data analysis and reporting using tools such as Google Analytics.
• Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
• Creative thinking and the ability to develop engaging email content.
• Strong attention to detail and organizational skills.
• Ability to work effectively in a fast-paced and deadline-driven environment.
• Understanding of email deliverability and reputation management.
• Outstanding copywriting and editing skills to craft engaging email content.
• Understanding of email deliverability and reputation management.
• Knowledge of email personalisation and dynamic content strategies.
• Relevant certification in email marketing or related fields.
  We offer:
• Innovative product with modern technology stack
• Competitive salary (paid in $)
• Social package (paid vacations, sick leaves and etc)
• PE accounting and support
• WFH and remote working mode possibility
• No bureaucracy, micromanagement andtime-tracking