Email Marketing Manager in Kraken Leads

Email Marketing Manager

Kyiv, abroad, remote

Kraken Leads is a team that specializes in attracting and traffic monetization in a fairly competitive niche, namely the entertainment industry. Our teams have created more than a thousand projects and do not stop their development and support. We are currently looking for an Email Marketing Specialist, who will be responsible for email distribution in the Affiliate team.

Experience:

• 1+ years of experience working with email services (advantages of mautic, mailgun);
• work experience in the field of iGaming (gambling and betting);
• work experience in the field of E-mail marketing.

We expect from the candidate:

• skills in working with email mailing services;
• ability to control mailing schedules, evaluate their effectiveness;
• the ability to form key messages, subject headings that increase the percentage of opening letters;
• the ability to segment the database and put the mailing on a stream;
• statistics tracking, performance analysis and letter adaptation;
• basic knowledge of HTML to create a letter based on ready-made templates;
• understanding the operation of spam filters, warming up domains to obtain high results;
• know the main metrics of retention and email marketing;
• understanding of the functionality required for optimal email marketing and TOR formation;
• initiative, focus on the result, attention to details.

Responsibilities/Tasks:

• regular sending of e-mails to the existing database according to the plan and its adjustment according to the results;
• setting up automated companies (eg: welcome letter for new users);
• writing texts (in different languages, using translators (google translate, deepl) and creating graphic creatives for placement in the "body" of the letter;
• preparing a letter with HTML formatting;
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• communication with departments of design, content, developers to create new templates,
• collection and analysis of statistics for better adaptation of letters,
• warm-up of domains
• analysis of competitor mailings (pros, cons, proposals);

We offer:

• Decent pay. Compensation that motivates to work and grow with us.
• Flexible work schedule (with 8:00 - 11:00 to 17:00 - 20:00)/remote work. You choose a convenient start time for you. We work remotely, but we are always happy to see you in our office to communicate with the team and share experiences.
• Continuous training and career growth. The development of our employees is our priority, so we will help you create a professional roadmap and find the right courses. You will always know the vector of your professional development in our company.
• Legal and accounting support. Our qualified specialists will help with all questions and make all processes as transparent and fast as possible.
• 17 days of paid vacationholidays, 100% paid sick leave, additional days off for personal holidays and days off for public holidays. We care about the physical and mental health of our team. Rest is the key to good mood and productive work.
• Vacation together. We regularly organize team building and various activities both online and offline.