Email marketer in Flowers.UA

Flowers.ua is a national flower and gift delivery service throughout Ukraine and a leader in the field of flower delivery for more than 20 years. Our mission is not only to deliver flowers, but also to give joy, good mood and emotions to our customers at any distance!

Due to active development, we are looking for a candidate for the position of Email marketer

Our wishes for the candidate:

• experience management of e-mail newsletters (e-commerce will be a plus) or a similar field from 2 years;
• understanding of the principles of retention marketing: segmentation, study of user triggers, construction of behavioral models and their use;
• li>understanding of layout in modern designers, the ability to adapt letters to different gadgets (basic HTML/CSS);
• basic knowledge of graphic design (Photoshop, etc.);
• understanding of email effectiveness criteria - marketing;
• understanding of the principles of copywriting for various channels and writing "selling" texts;
• excellent command of the Ukrainian language;
• knowledge of Excel;
• li>availability of a portfolio (mailing layouts, statistics) will be an advantage.

Responsibilities:

• development of a multichannel promotion strategy (EMail, SMS, messengers and web-push messages);
• development of the design of mailing templates;
• conducting information campaigns ( email, promotional mailings, personalized promotions, mailings by segments, trigger letters);
• analysis of key metrics, optimization and testing of messages;
• audience segmentation, preparation of personalized chains of letters for different segments ;
• creation of TK for designers and developers.

We offer:

• flexible schedule, five-day work week;
• official registration, social package.