Email/Communication marketer in Growe

Objectives of this role:

- Improvement of CTR / Open rate / Click rate;

- Working with the CRM team to develop and execute strategic email/SMS marketing plans and strategies.

- Identifying target segments, defining campaign goals, and determining optimal frequency and - timing of sending emails/SMS.

- Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.

- Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.

Tasks:

- Develop and execute end-to-end email/SMS marketing campaigns, from conceptualization to delivery and analysis.

- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.

- Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.

- Design visually appealing email templates that are responsive across devices and browsers.

- Identifying opportunities for email/SMS optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.

- Monitor and study email/SMS campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.

- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement. 

Required skills and qualifications

- A bachelor’s degree in marketing, communications, or a related field.

- 2+ years of experience as an email marketer or a marketing role.

- Familiarity with HTML and CSS for email template customization.

- Proficiency in data analysis and reporting using tools.

- Being accustomed to A/B testing, Google Ads, and other relevant advertising platforms.

- Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.

- Creative thinking and the ability to develop engaging email content.

- Strong attention to detail and organizational skills.

- Ability to work effectively in a fast-paced and deadline-driven environment.

- Familiarity with CRM integration systems and customer segmentation.

- Understanding of email deliverability and reputation management.

- Knowledge of email personalization and dynamic content strategies.

We need your professional experience:

— Background in gambling or betting;

— Experience with email service providers and CRM systems;

— Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;

—Upper- Intermediate English proficiency.

We appreciate those skills and personal features:

— Strategic thinking and conflict resolution;

— Ability to think creatively, strategically, identify and resolve problems;

— Excellent communication and collaboration skills.
— Proactive thinking.
 

What we offer:

- Medical insurance & financial aid;

- Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);

- 100 % paid sick leaves;

- Paid vacation;

- Annual salary review (based on performance);

- OKR-based bonus system;

- Individual annual training budget which allows visiting paid conferences, training sessions, English lessons, workshops, etc.