Education Product Marketing Manager до Laba in Laba Group

Online education is a territory of explosive startups and investments. By 2025, the global volume of EdTech will amount to more than $400 billion. We, the Laba Group team, started 8 years ago — and are already EdTech leaders in Ukraine. In 2020, we entered the European market, and now we are actively working on projects in Ukraine, Poland , Romania, Turkey, Hungary and the Czech Republic. Briefly about us: in 2015, we launched the first master class in Kyiv, in 2020 we opened offices in 5 European countries, we are the leader in the online education market in Eastern Europe, we launched 600+ courses and trained 115,000+ students from over 50 countries, among the teachers are specialists from Google, Microsoft, Netflix and Nike. By 2025, we will become an EdTech-Unicorn. In each country, natives work, and courses are held in local languages. The Laba online school is an innovator in the EdTech industry. We generate tools that change business and help you grow professionally. Our mission is to create education with relevant knowledge that needs to be used today. As you can see, we are actively growing and pushing new directions. Therefore, we are looking for an Education Product Marketing Manager who will be responsible for the creation, development and implementation of short-format products (webinars, intensives, workshops, etc.). What tasks await you: launch new products (webinars, intensives , workshops, etc.), taking into account the needs of the target audience, current topics and trends, finding topics that the market needs and expert lecturers in their fields, managing product promotion at all stages of the development and launch of an advertising campaign, analyzing the results of marketing and sales, and initiating the necessary changes to improve quality and of course effectiveness, be responsible for the financial indicators of the product and directly influence the business, interact cross-functionally with related teams. , how the EdTech market works and follow the trends in online education. You have the basics of marketing and understand how promotion works in the online environment. You have a high level of communication skills, you know how to negotiate, negotiate and build win-win relationships. - and look at things globally. You know about a systematic approach, clear processes and team coordination. You are interested in business topics and understand how the business environment works. traffic channels, understanding how to guide a client through CJM, and how metrics affect business experience in creating and launching short courses, intensives, webinars, etc. optimization of business processes and development of new ones In addition to grandiose ambitions and space goals, you will find/receive: a job in a convenient format for you : onsite in the office in Podil, remote or hybrid Full-time work format freedom of creativity. We are for cool results and non-standard approaches. Offer your ideas - and together we will think about how to implement them a close-knit team where everyone remembers their first day unlimited paid vacation access to our courses after passing the trial term50% compensation for education outside the company's courses, sports and English classes. Development is important in any direction, if it drives you to achieve results and participate in the revolution in global education. Our recruiting process is transparent and clear: interview with the recruiter -> test -> interview with the Head of Production Lab. After that, you will receive an offer in the mail. Now you know more about us. And we want to know more about you: leave a review — and develop EdTech together