E-commerce Marketing Manager in Podavach

General description of the role

The Marketing Manager is responsible for the planning, implementation, optimization and control of all marketing activities for the sites podavach.span> font-style: normal; text-decoration: none">The ultimate goal is stable growth of advertising channels, content and contractors brands and effectiveness of marketing investments.

Context of brands (briefly)

• e-commerce for workplaces and accessories (possible international activities)

• Podavach Niche D2C for the US. A niche may haveincreased requirements for the compliance of advertising platforms (policy/moderation), so attention to wording, creatives and stability of advertising accounts is important.

1. Requirements for the candidate1.1. Mandatory (hard skills)

• Experience as a marketing manager / digital marketing managerfrom 2 years (e-commerce is critically important).

• Practical applicationвід роботи з:

  • Meta Ads (Facebook / Instagram Ads);

  • Google Ads (Search, Shopping, Performance Max);

  • Google Analytics 4, Google Tag Manager.

• Розуміння та вміння працювати з економікою маркетингу: ROMI/ROAS, CPA, CAC, LTV.

• Розуміння e-commerce воронки: трафік > конверсія > повторні продажі.

• Досвід роботи з:

  • email / SMS-розсилками;

  • ремаркетингом;

  • UGC та креативами для реклами.

• Практичний досвід роботи з сервісами автоматизації маркетингу та CRM, зокрема Klaviyo (email/SMS-флоу, сегментація, тригери).

• Вміння працювати з інструментами для дизайну та прототипування на рівні маркетолога (читання, правки, коментарі), зокрема Figma.

• Technical training skills for designers, copywriters, video makers.

• Ability to work with CMS and e-commerce platforms (at the user level and setting tasks).

• Proficiency in Excel / basic spreadsheets." analytics).

1.2. Preferred (will be a plus)

• Experience of working with brands in niches:

  • workplaces, furniture, accessories;

  • technical / niche products.

• Досвід запуску нових продуктів або брендів з нуля.

• Розуміння SEO and content marketing (at the management level, not necessarily implementation).

• Experience of working with marketplaces.

• Experience with advertising restrictions or increased moderation"> (policy-driven marketing, account stability).

• Proficiency in English at the levelUpper Intermediate or higher (work with foreign services, documentation, contractors).

1.4. Personal qualities (soft skills)

• Systemic and analytical thinking.

• Orientation on results and numbers, not on "process for the sake of process".

• Independence in decision-making within the area of ​​responsibility.

• The ability to work with several brands in parallel without losing focus.

• Ability to argue marketing decisions in the language of business.

2. Job description2.1. Main duties

Strategy and Planning

• Formation and implementation of marketing strategy foreversolid.com.ua andpodavach.store.

• Development of marketing plans (month / quarter) with clear KPIs.

• Prioritization of channels and activities according to business goals.

Advertising channel management

• Planning, launch and optimization of advertising campaigns in Meta Ads and Google Ads.

• Control of advertising budgets and cost efficiency.

• Hypothesis testing (audiences, creatives, offers, landing pages).

• For Podavach: Compliance Controlpolicy/compliance advertising platforms (wording, creatives, account stability).

Analytics and reporting

• Configuration and control of correctness of analytics (GA4, GTM, events, conversions).

• Analysis of key indicators: CPA, ROAS/ROMI, CR, AOV.

• Preparation of regular reports for management with conclusions and recommendations.

Content and Creatives

• Formation of content strategy together with the team / contractors.

• Production of TK on:

  • advertising banners;

  • video;

  • texts for website, advertising, email/SMS.

• Quality control and compliance of brand creatives and campaign goals.

Working with contractors

• Search, engagement and coordination of external specialists (design, video, targeting, copywriting).

• Evaluation of the results of contractors KPI.

Site and funnel optimization

• A/B initiation and control tests.

• Working with site conversion improvement (CRO) together with the technical team.

• Participation in the formation of UTP, offers, promotions.

3. Areas of responsibility

• The result of marketing activities in the form of sales and profitability.

• Effectiveness of using the marketing budget.

• Quality and systematicity of marketing processes.

4. KPI (example)

• ROMI / ROAS in key channels.

• CPA within approved benchmarks.

• Site conversion.
purchases.

5. Work format

• Full time.

• Remote / hybrid (by arrangement).

• Direct reporting to the business owner.