Director of Marketing & Communications in Museum of Fine Arts, St. Petersburg FL

Send a personal message to the person who posted the job on behalf of Museum of Fine Arts, St. Petersburg FL Darcy Schuller Darcy Schuller Dynamic and savvy business strategist adept at igniting revenue growth, crafting compelling brand narratives, executing smart marketing initiatives... POSITION SUMMARYThe Museum of Fine Arts, St. Petersburg (MFA) seeks a full-time Director of Marketing & Communications, who is well-versed in traditional and digital marketing communications, including internal and external communications, public relations, advertising, creative design, website management, email marketing, collateral and publications , and editorial management. The Director of Marketing & Communications will be responsible for the day-to-day development and implementation of marketing strategies, plans, and initiatives that drive revenue and attendance, expand audiences, and amplify the MFA brand. This position will work in collaboration with colleagues in various zones and departments, internal key stakeholder groups and the Board of Trustees, as well as external partners, vendors, and peers. The Director of Marketing & Communications will partner with the Chief Strategy Officer to create and execute key communications initiatives that convey the museum’s broader institutional vision. The Director of Marketing & Communications will develop, execute, and manage a comprehensive communications plan to deepen and expand the MFA's connections with members, donors, partners, local residents, and tourists, including the creation of strategic content about art, artists, exhibitions, scholarship, programming, retail, and culinary services—all in support of the mission of the MFA. Across paid, earned, and owned media, measures of success will include meeting and exceeding financial goals, maximizing visitors and program attendance, increasing membership, generating community engagement, and positively impacting the visibility and profile for the MFA. The Director of Marketing & Communications is the central hub for strategic content creation and dissemination critical to facilitating positive awareness and driving audiences for general admission, membership, special exhibitions, educational programs, public events and more. This role requires the ability to understand the industry of an art museum, including examining the intersection of its audience, various subcultures, and specific funders. The Director of Marketing & Communications will identify various audience segments and tailor communications accordingly. The Director of Marketing & Communications is responsible for developing and implementing membership marketing strategies, including the creation of acquisition and retention strategies, membership messaging, and general communications to potential, current, and lapsed members. The role requires close collaboration with colleagues in Advancement on both general and Visionaries level membership initiatives as well as appeal campaigns. This role requires exceptional written and verbal communications skills and strategic thinking acumen with the ability to connect mission-critical institutional objectives to marketing, communications, public relations, and community engagement; the ability to work with ease across multiple subject areas and to produce materials for diverse media channels; knowledge of crisis communication practices; experience building relationships with press and media and leveraging PR efforts through print, digital, and social media platforms; being up to date on current communications, marketing, and media relations trends; ability to juggle multiple tasks and re-prioritize; and a professional, diplomatic demeanor. Passion for and experience working in a museum, and/or other cultural organizations is a plus. This is an opportunity for a sophisticated, creative communicator to translate complex ideas into articulate and compelling stories for both general and specialized museum and community audiences. Enthusiasm for the MFA and a desire to shape the museum's genuine growth and future are essential.PRIMARY RESPONSIBILITIES & DUTIESMarketing & Communications Strategy •In collaboration with the Chief Strategy Officer, develop, implement, and oversee comprehensive omni-channel marketing strategies across paid, earned , and owned platforms to achieve desired goals and objectives. •Design exhibition and programming communication plans aligned with the overall ethos.•Ensure timely and budget-conscious delivery of marketing campaigns; create informative KPI reports to stakeholders.•Define and understand diverse audience personas; tailor messaging and outreach accordingly.•Identify specific subcultures and funders within the art museum audience for targeted outreach.•Identify niche segments for special exhibitions, educational programs, and events; craft customized outreach plans to meet objectives.Traditional & Digital Marketing •Utilize offline and online media for audience outreach, including print, TV, radio, social media, email, and website marketing.•Collaborate with Chief Strategy Officer to plan all traditional and digital marketing efforts, maintain advertising schedule and adhere to established budget; explore new opportunities and maintain relationships with outlets.•Oversee organic and paid social media strategies, and manage editorial calendars for all platforms.•Create and administer email communications, including newsletters, announcements, appeals, invitations, and general information.•Manage, update , and troubleshoot current website; lead efforts in new website design and development.•Stay updated on marketing trends, best practices, regulations, and emerging technologies.Membership Marketing •Oversee member communications initiatives, marketing, and promotions, including exclusives, renewals, and outreach.•Aid in identifying strategies for acquiring new members and retaining existing members.•Utilize both traditional and digital marketing for effective member outreach and acquisition.Graphic Design & Marketing Asset Creation •Create in-house marketing and communication assets, such as flyers, signage, labels, brochures, invitations, and more.Content Creation •Produce compelling content for various channels, including collateral, publications, email, website, and social media.•Cultivate community interest in the MFA through impactful messaging in both traditional and digital formats.•Conduct thorough copyediting to maintain brand consistency across internal documents, marketing materials, and exhibition content.•Collaborate with department teams to create engaging content that attracts visitors, members, and community support.Public Relations•Lead MFA communications campaigns for awareness, attendance, and membership growth, positioning the museum as a premier arts destination in the Tampa Bay area.•Foster positive relationships with local, regional, and national media for consistent editorial coverage.•Provide regular analytics and KPI reports to evaluate and improve communication strategies.Best Practices, Collaboration & Additional Responsibilities•Monitor and oversee activities across channels and Public Programs.•Maintain proficiency in American Alliance of Museums (AAM) standards and museum best-practices.•Participate in staff and department meetings.•Fulfill additional duties as needed. EDUCATION & EXPERIENCE·Bachelor’s degree or higher.·5 – 8 years of progressively responsible communications, marketing, and public relations experience or equivalent combination of education, training, and experience. ·Experience working in an art museum or a solid background and interest in the arts and humanities is preferred. SKILLS·Writing and copyediting proficiency for tailored audience messaging.·Extensive media relationships and successful story placements.·Expertise in local, regional, national, and international communication challenges.·Skilled in media plan development and marketing material production.·Strong project management, time/budget handling, and analytical abilities.·Exceptional verbal and written communication skills.·Strategic thinking aligning PR with broader objectives.·Versatility in diverse subject areas and media formats.·Crisis communication.·Proficient in email marketing platforms.·Website design, development, and management (WordPress, HTML, CSS).·Professional social media management and content creation.·Leadership, team development and coaching experience. ·Continued interest in art and cultural accessibility.·Familiarity with marketing, advertising, and communication trends.·Detail-oriented, efficient team player with confidentiality awareness.·Non-profit environment experience, adaptable with exemplary customer service.·Adherence to deadlines, multitasking, and protocol understanding.·Balanced judgment, prioritization, and humor under pressure.·Self-motivated, goal-driven, adept at collaboration and feedback.·CRM system proficiency and constituent record management.·Mastery of Microsoft suite.LOCATION REQUIREMENTS At time of employment, employees are expected to be located within commuting distance of the museum.This is an in-office position in St. Petersburg, FL. Not a remote position. See full job description here: Director-of-Marketing-Communications-3-24.pdf (mfastpete.org)Please submit resume, letter of interest and salary requirements to [email protected] with Director of Marketing & Communications in the subject line . Show more Show less Job Level Director Employment Type Full-time Job Responsibilities Marketing and Sales Industries Museums, Historic Sites and Zoos