Director of Marketing in Keller Logistics Group

Job DescriptionSupervisory Responsibilities: Recruits, interviews, hires, and trains supervisory and management staff in the department. Oversees the daily workflow of the department. Provides constructive and timely performance evaluations. Handles discipline and termination of employees and in accordance with company policy. Duties & Responsibilities: Directs and implements the organizations advertising and promotional activities. Analyzes target market information to identify and recommend effective marketing approaches. Identifies new market segments that will benefit from company products. Prepares effective advertising campaigns based on market research. Maintains knowledge on emerging products and services. Collaborates with senior executives to develop growth plans for the organization. Forecasts, drafts, implements, and oversees the departments operating budget. Design, implement, and facilitate annual marketing plan for the company. Support and facilitate development and implementation of marketing plans. Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. Website Development and Updates Develops a process to target new customers, segments, and opportunities. Executes the lead generation and qualification process. Once qualified, facilitates, the hand-off of those leads to the Sales Director. Measures our performance in closing leads and generating results. Oversee the development of promotional materials including marketing collateral and print copies. Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate. Ensure the integration of the business unit marketing function within that of the greater group and ensure that the business unit optimizes its use of shared and support services. Assist the business unit to meet its objectives, live the values and culture and to practice company policies. Performs other related duties as assigned. Company DescriptionOur employees are empowered and trusted as experts in their field of work. We value transparency and encourage our staff to be their best through our culture of “Responsive, Resourceful, Reliable People in Logistics”. We value team work, collaboration and respectful interactions with each other. Our people hold themselves accountable for a job well done, with high standards of integrity. We look for ways to continually improve our processes to make us more efficient for ourselves and our clients. Finally, we value safety among all else. Time is money, but life is priceless!Keller Logistics Group is an asset-based third party logistics (3PL) provider headquartered in Defiance, Ohio. We got our start in 1978 as Thomas E. Keller Trucking and have since evolved into four affiliate companies: Keller Trucking, Keller Warehousing & Co-Packing, Keller Freight Solutions and Keller Industrial Properties.Inc. 5000 named us among the Fastest Growing Private Companies in America, we have consistently been named a Top 3PL by Food Logistics magazine, and the Truckload Carriers Association has recognized us numerous times on their list of Best Fleets to Drive For.Keller Logistics Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Our employees are empowered and trusted as experts in their field of work. We value transparency and encourage our staff to be their best through our culture of “Responsive, Resourceful, Reliable People in Logistics”. We value team work, collaboration and respectful interactions with each other. Our people hold themselves accountable for a job well done, with high standards of integrity. We look for ways to continually improve our processes to make us more efficient for ourselves and our clients. Finally, we value safety among all else. Time is money, but life is priceless! Keller Logistics Group is an asset-based third party logistics (3PL) provider headquartered in Defiance, Ohio. We got our start in 1978 as Thomas E. Keller Trucking and have since evolved into four affiliate companies: Keller Trucking, Keller Warehousing & Co-Packing, Keller Freight Solutions and Keller Industrial Properties. Inc. 5000 named us among the Fastest Growing Private Companies in America, we have consistently been named a Top 3PL by Food Logistics magazine, and the Truckload Carriers Association has recognized us numerous times on their list of Best Fleets to Drive For. Keller Logistics Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Show more Show less Должностной уровень Директор Тип занятости Полный рабочий день Должностные обязанности Маркетинг и Продажи Отрасли Транспортные услуги, логистика, цепочка поставок и услуги хранения