Director of Marketing in Ideya Bank, Akcionerne Tovaristvo

Idea Bankhas been working on the financial market of Ukraine since 1989. During this time, the bank has established itself as a reliable financial partner for clients.

Our true value is a Team that inspires and takes care of staff development, creating comfortable conditions for work, study and career growth.

WE ARE INVITING OUR MARKETING DIRECTOR

BASIC REQUIREMENTS:

• Higher education (marketing, economics, management or related fields)
• experience in managing the direction of marketing - from 3 years, preferably in the field of finance, banking or fintech services;
• deep understanding of the development and implementation of marketing campaigns (online and offline);
• experience in launching and marketing support of new products on the market: from analysis to launch;
• knowledge of principles media planning, use of branded products and organization of marketing research;
• modern approach to SMM and content strategies;
• experience of working with SEO, digital analytics, advertising tools and marketing KPIs;
• experience of increasing brand awareness and effective communication in a competitive environment;
• system thinking and analytical approach to large volumes of information;
• creativity, literacy, attention to details.

KEY DUTIES:

• Management of the marketing team, development of expertise and teamwork synergies;
• ensuring the implementation of the Bank’s marketing strategy in accordance with business goals and product sales strategy;
• management of digital marketing, including the development and support of the Bank’s website, work with content, SEO, email communications, etc.;
• building a marketing performance evaluation system based on key metrics (CPL, CPA, CAC, ROMI, NPS, etc.) and its optimization;
• conducting an analysis of the internal and external environment, market, competitors and consumer insights;
• ensuring consistency of marketing activities in all communication channels (digital, ATL, BTL, PR);
• forming and launching media campaigns aimed at increasing brand recognition and increasing market share.

WORK WITH THE IDEA:

• Work in one of the most reliable banks in Ukraine;
• only official employment;
• competitive salary and flexible bonus system;
• 25 days of annual leave and paid sick leave;
• internal motivational programs and events;
• opportunity to increase professional qualifications;
• work in a dynamicteam atmosphere;
• interesting tasks and career development opportunities.

Idea Bank is a bank for people and their ideas!

Thank you for your interest in our vacancy. Standard resume review period is 7 days. No response within this time frame means that, unfortunately, we currently have no vacancies that match your experience. We will keep your resume in reserve and will be sure to contact you as soon as a suitable offer appears for you.

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