Digital & Social Associate in Lavazza Group

About The GroupFrom a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.Location: New York, NYJob OverviewAt Lavazza North America, Digital & Social Associate owns the digital marketing perimeter of the Lavazza brand team in North America. This role understands the coffee category, competition, and brand performance, supporting the brand manager in day-to-day brand tasks, while specifically owning the digital realm. The digital responsibilities encompass everything from managing Amazon upper/middle funnel strategy to setting benchmarks and monitoring performance across national media campaigns, social (organic and paid), and partnering with the eCommerce team on CRM strategy and extending marketing activations to Lavazza D2C sites. This role also supports the Lavazza Brand Manager in brand strategy projects as needed.ResponsibilitiesResponsible for Amazon upper and middle funnel strategy, including display spend allocation, targeting, creative strategy, and integration with awareness tools. Setting benchmarks and analysing performance.Responsible for social and digital strategy execution – both organic and paid strategy, from agency briefing, day-to-day performance monitoring and managing both the agency and HQ content / media teamsWorking together with eCommerce team, supervision over CRM strategy, ensuring consistency between CRM strategy and overall brand developmentResponsible for brand team budget administration, including new vendor setup and management, PO creation and management, and invoice managementResponsible for understanding current coffee business and trends, brand performance, competitive landscape, and consumer insights to be able to support Lavazza Brand Manager in building a successful brand and annual marketing strategy Support strategic brand initiatives as guided by Lavazza Brand ManagerProfessional QualificationsBachelors degree in Marketing or Business Management1-3 years digital marketing or related experienceStrong communication skillsStrong proficiency in PPT, ExcelAbility understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.Ability to travel as needed up to 10% of timeAbility to sit for extended periods of time Ability to travel as needed up to 10% of timeAbility to sit for extended periods of timeAbility to occasionally lift and/or move up to 50 poundsBenefits & PerksCompetitive Medical, Vision, Dental Benefits401K PackageEmployee Assistance ProgramAbility to be barista certifiedTuition ReimbursementPerformance Development PlansEmployee DiscountsMileage ReimbursementFree coffee, anytime!Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Show more Show less Должностной уровень Молодой специалист Тип занятости Полный рабочий день Должностные обязанности Маркетинг Отрасли Услуги предприятий питания и Производство пищевых продуктов и напитков