Digital Marketing Director Head in Kredi Agrikol, bank

Credit Agricole Bank is a modern universal bank and the oldest foreign bank in Ukraine. The Bank's owner is one of the largest financial groups and the main partner of the French economy-the Credit Agricole (France) group. Digital marketing director

Functional responsibilities:

1. Development, coordination and implementation of digital advertising campaigns.

2. Control of advertising campaigns: key indicators analysis, report formation, optimization.

3. Budgeting and planning of advertising activities, cost control.

4. Coordination of contractors (agencies, designers, manufactured), tasks, performance control.

5. Cooperation with internal teams (product, brand, IT) to reconcile advertising activities.

6. Analysis of competitors, trends, media activity to improve advertising approaches.

7. Development of advertising materials in conjunction with designers and content team.

8. Participation in tenders: preparation of requirements, analysis of proposals.

9. Collaboration with technical specialists for the development and implementation of digital instruments (Landing, sites)

What experience is needed for this work?

1. Experience in Digital Marketing / Advertising from 2 years.

2. A deep understanding of advertising channels: PPC (Google Ads, Facebook ADS), contextual advertising, YouTube, SEO, SMM.

3. Possession of analytical tools: Google Analytics, Looker Studio.

4. Budget skills: planning, optimization, cost control.

5. Ability to coordinate agencies, contractors, designers, experience in tasks and control.

6. Flexibility, decision -making speed, ability to adapt to changes and effectively set priorities.

7. The advantage will be: Google Certification (Analytics, ADS), Banking or Financial Experience. To you:

• Life insurance and health insurance from the bank.
• English courses. Style = "font-weight: 400"> 28 days of vacation
• Corporate psychologist
several years of Ukraine. Into the bankThere are more than 2,300 employees. Become and you part of a professional team!