Digital Marketer in IT Step Academy

IT STEP International Computer Academy is a leader in IT education since 1999, with 116 branches in 25 countries of the world, which trains specialists for the global market.

We are looking for a Digital Marketer. High professionalism, the ability to work with a large amount of information, attention to details and a proactive attitude are important for us.

Location and format: Kyiv (in the office in the Vokzalna district of the city center)

Responsibilities:

• Development and implementation of content strategy and content plan for promotion of private schools and courses (social networks, blogs, email, landing pages);
• Creation text and visual content: posts, stories, Reels/TikTok, carousels, articles, alumni cases;
• Shooting and editing of short and educational videos (mini-lessons, interviews, news, documentary video, promo);
• Planning and conducting content calendar together with the marketing department and training units;
• SEO optimization of materials for the blog and landing pages;
• Preparation of creatives and briefs for targeted/contextual advertising, performance analysis;
• Maintenance community, comment moderation, communication with students and teachers;
• Collection and analysis of KPI (engagement, leads, CPL, conversions), preparation of reports and proposals for the growth of indicators.

Requirements:

• Experience in digital/content, preferably in EdTech, e-commerce or education;
• Portfolio: examples of posts, videos, cases of course promotion or services;
• Shooting and editing skills (Premiere Pro, Final Cut, CapCut, etc.);
• Ability to write sales and training texts, adapt tone of voice to different audiences;
• Knowledge of platforms and best practices Instagram, TikTok, LinkedIn, YouTube;
• Basic SEO and analytics skills (Google Analytics, social media metrics);
• Ability to work in a team, plan tasks and meet deadlines.

Will a plus:

• Experience in performance marketing and targeting;
• Experience in creating educational products;
• English at the level of reading professional documentation.

We offer:

• Mothe possibility of professional growth in the management of educational products;
• 24 days of paid vacation;
• 5 days of sick leave;
• Partial compensation for sports and health expenses;
• Compensation of up to 50% of the cost of education if you want to improve your skills and gain new knowledge, we are ready to support your development.