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Digital Campaign Lead in Viseven

Posted more than 30 days ago

176 views

Viseven

Viseven

0
0 reviews
Without experience
Kyiv
Full-time work
The mission of this role is to build and manage the Digital Campaigns & Performance function within Viseven's global marketing team, focusing on planning, executing, measuring and optimizing omnichannel marketing campaigns. As Digital Campaign Manager Team Lead, you will develop processes, collaborate with Product Marketing Managers and Content/Design Hub, and coordinate with regional marketing and sales departments to ensure effective campaign planning and lead conversion tracking, etc. In addi

The mission of this role is to build and manage the Digital Campaigns & Performance function within Viseven's global marketing team, focusing on planning, executing, measuring and optimizing omnichannel marketing campaigns. As Digital Campaign Manager Team Lead, you will develop processes, collaborate with Product Marketing Managers and Content/Design Hub, and coordinate with regional marketing and sales departments to ensure effective campaign planning and lead conversion tracking, etc. In addition, you will manage your own campaigns, supervise a team of two Digital Campaign Managers and ensure consistent and seamless delivery of marketing services across the organization and to different customer segments.

Responsibilities:

internal stakeholders.
  • Manage own digital campaigns, support and manage the team.
  • Develop and implement digital marketing campaigns that meet the customer's purpose and target audience.
  • Select and use appropriate digital channels, including social networks, email marketing, SEO/SEM, content marketing, webinars, media advertising, etc. to build a smooth operation with clients.
  • Oversee the creation of engaging digital content, including ad copy, visuals, videos and landing pages.
  • Effectively manage campaign budgets, allocating resources for maximum return on investment (ROI).
  • Define and segment target audiences based on Firmographics, Viseven segmentation, customer behavior and preferences.
  • Monitor and analyze campaign performance by using analytical tools, gaining insights for data-driven decision-making.
  • Conduct A/B testing and experiments to improve campaign elements and strategies.
  • Identify and implement improvements to increase the conversion of digital campaigns.
  • Ensure that campaigns meet legal and regulatory standards, including data protection and advertising guidelines.
  • Collaboration with CX & MarTech manager to automate processes, ensure seamless capture of leads in CRM, assist in creating a standard lead evaluation process.
  • Keep abreast of industry trends and competitor strategies to maintain competitive advantage.
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    Requirements:

      • 5+ years of experiencecreating and managing B2B digital campaigns and team management
      • Proficiency in English at the level of Upper-Intermediate+
      • Bachelor's degree in the field in marketing, digital marketing, business or related fields. A higher degree will be an advantage (eg, master's degree in digital marketing) or relevant certificates (for example, Google Ads, Facebook Blueprint).
      • Experience with digital marketing channels, including social networks, email marketing, contextual advertising and content marketing.
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      • Strong data analysis skills to interpret campaign performance metrics and draw conclusions.
      • Knowledge of digital marketing tools and platforms, including advertising platforms (eg Google Ads, LinkedIn Ads), marketing automation tools and analytics software.

    What do we offer?

    • Competitive remuneration and regular salary reviews.
    • Professional and professional growth.
    • Paid vacation - 18 working days per year (20 working days after 2 years of cooperation).
    • Hospital without supporting documents - 4 working days per year.
    • Documented sick leave - 20 working days per year.
    • Family leave - 3 paid working days (in case of marriage, birth of a child or bereavement).
    • Comprehensive medical insurance (including a course of massages and physical procedures).
    • English language courses.
    • The possibility of participation in professional forums and conferences.
    • Regular corporate events and team building.
    • Experienced team and friendly atmosphere.
    • Pleasant working environment: a comfortable, fully equipped office and the opportunity to work at home.

    Without experience
    Kyiv
    Full-time work
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