About InsticatorAt Insticator, we believe three things – the future of social media is distributed and not siloed in the walled gardens of today; publishers deserve a one-stop shop for maximizing ad revenue; and local brick-and-mortar businesses thrive with digital media automation.That's why our suite of engagement, ad monetization, and SaaS and media products do just that. Beyond tangible ROI from working with us, the first-party data we collect puts publishers back in the driver's seat to bet
About InsticatorAt Insticator, we believe three things – the future of social media is distributed and not siloed in the walled gardens of today; publishers deserve a one-stop shop for maximizing ad revenue; and local brick-and-mortar businesses thrive with digital media automation.That's why our suite of engagement, ad monetization, and SaaS and media products do just that. Beyond tangible ROI from working with us, the first-party data we collect puts publishers back in the driver's seat to better understand and index audience behavior and allows for extreme precision targeting for the brands we represent.Insticator's engagement products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other. OKO's ad monetization platform is the ultimate toolkit for publishers. And our newest sister company, Balihoo, supercharges digital media for franchise brands as the leader in multi-location marketing.We collectively reach over 350 million consumers monthly across our network of premium publishers and advertisers, including Kohler, Pearle Vision, Trek, Ancestry, Investing Channel, Brit+Co, Evolve Media, and many more.Insticator is proud to be a 6x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.Insticator’s Core ValuesSleeves Up: At Insticator, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact. 100% Viewability: Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture. Be Definitely Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible. About The RoleThis is an opportunity to join the ad operations team and help company gain more insights from data while supporting stakeholders with their analytical needs. Your day-to-day routine would involve activity tracking, optimization, suggesting improvements to the existing processes based on research. This is a great role for an organized, result driven, enthusiastic analytical person.We operate with 2000 sites and are focused on increasing their revenue andengagement. With hundreds of millions of rows of data per day, it is the job of theanalytics team to make sense of the data and visualize it for stakeholders use.The data analyst will work with fellow teammates on the engineering, ad operationsand account management teams to ensure we: Develop novel and effective analytic approaches Optimize SSP performance Manage UPRs pricing in Google Ad Manager Increase process efficiency and maintain accuracy Maximize the value our clients can derive from our dataResponsibilities and Duties Analyze large sets of data daily using Looker, Tableau ETLs, data preparation using different frameworks and SQLGenerate suggestions on how to run the processes/ad monetization more efficientlyOptimize auction floors (Google Ad Manager, SSP/RTB)Work with stakeholders to prepare reports that will help them on daily basisMaintain set of reports with data being accurate and timely Visualize data and make it meaningfulCollaborate with engineering team to automate daily routine for better efficiencyQualificationsProfessional Competencies2+ years of experience in an analytical position of Advertising-related companyExperience with Google Ad Manager and pricing rules optimizationExperience with data analysis methodsAdvanced skills in Spreadsheet Software, such as Excel or Google Sheets required, including SQL (ability to write complex queries and ETLs)Experience with Business Information Software, such as Tableau or Looker (with skills of data visualization)Strong presentation skills, attention to detail, and communication abilitiesExperience working in a fast-changing environment, adaptability to the changes and shifting prioritiesStrong analytical, organizational, and task management skills. Cultural CompetenciesMust be able to work primarily between the hours of 9:30 AM - 6:30 PM ETMust have a player/coach mentality, willing to both execute and leadAbility to juggle multiple projects concurrently and set and meet deadlinesSkilled at receiving and providing direct feedbackCollaborative mindset and great teamwork skillsEntrepreneurial & adaptable; great learning skillsCurious, research-minded, data-informedAble to search for possible solutions and apply themCreative confidenceProactive communicatorA sense of humor and a love of online cultureThrives in a start-up cultureBenefitsCompetitive SalaryPaid Time OffFlexible work schedule
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