CRM manager (igaming start-up, 1st person) in NewGMedia

CRM Manager
iGaming start-up is looking for the First person to join their team 
2 iGaming brands, Curacao license, Europe markets, 10+ people in team
 

Responsibilities:

· Contribute to the retention marketing for various clients across casino vertical

· Plan & execute weekly and monthly retention marketing campaigns for a range of player groups 

· Build and deploy a variety of promotions and bonuses to secure ongoing player engagement 

· Monitor and report on the effectiveness of retention marketing activities (manage KPIs) both internally and externally 

· Maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives, activities, and result 

Requirements:

· Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove, Fast Track, Emarsys, etc.) 

· Working knowledge of online gambling promotions 

· Commercial understanding of what success looks like relative to marketing efforts 

· Ability to coordinate content creation across multiple campaigns

· Fluent English 
 

· German language would be highly desirable