CRM manager in Chervoniy Market

The national chain of affordable stores "Red Market" with a wide range of products for the whole family invites you to the position of "CRM manager". Functional duties: analysis of customer behavior and initiation of changes in the loyalty program. Operational management of the loyalty program, configuration, debugging and troubleshooting .Monitoring, collection of information on CRM technologies and PL programs.Analysis of loyalty programs of competitors; Control of the correctness of incentives in accordance with the conditions of the loyalty program. Formation of a strategy and selection of client audience segments in the mailing list for marketing activities; Launch of marketing promotions in the processing center for viber/sms mailings; Conducting consumer research and network CA; Coordination of interaction with the call center; Analysis of the effectiveness of marketing campaigns, conclusions and development of recommendations for improving the effectiveness of CRM companies. Basic requirements: Experience in a similar position from 2 years; Basic knowledge of classical marketing (CA, segments, NPS, Life Cycle); Understanding of the basic principles of working with mass consumption audiences in the field of retail trade (Customer journey); rules for measuring NPS; Experience in working with CRM (ABM Cloud/Bpm'online); Experience in testing newsletters; Experience in setting up trigger chains of communications; Experience in writing launch texts for advertising communications (viber, telegram, sms); Successful experience in working with call centers; Knowledge of 1C . ;Equipped shelter next to the office; Unlimited delicious coffee;Increasing the level of qualifications at the expense of the company;Timely payment of wages and corporate communication;Discount for shopping in the tabonus chain of stores before your birthday.If you are interested in our vacancy, then send your resume in the reviews.Please note that the reverse communication about the results of your resume review for a vacancy is provided within 7 days of a positive decision on your candidacy. Work there, you will find prospects! Sincerely, "Red Market" HR team.