CRM manager in Varus

VARUS is one of the leading national supermarket chains that strives to provide its customers with the best shopping experience. We actively develop our e-commerce channels and put customer experience and loyalty at the core of our strategy. We are looking for a qualified and proactive Loyalty Program Manager who will strengthen our team and help raise the level of interaction with customers to new heights.

Main Tasks:

You will be the key person responsible for the effectiveness and development of our Loyalty Program (PL) and personalized communications:

• PL Administration: Control and administration of all mechanics Loyalty programs (bonuses, rules, levels).

• E-commerce control: Ensuring the correct operation and integration of PL in all e-commerce channels.

• Campaign launch: Initiation, planning and launch of new marketing campaigns and personal offers.

• Efficiency analysis: Deep analysis of effectiveness PL, preparation of reports and recommendations for optimization.

• Customer Segmentation: Professional segmentation of the customer base (using RFM analysis, behavioral and transactional data).

• Working with the Database: Update and growth of the customer base, data quality control.

• Formation Sampling: Formation of target segments and samples for promotional activities and PL campaigns.

• Communications: Planning, setting and monitoring the effectiveness of email/Viber/push communications within the framework of PL.

• Trigger Scenarios: Setting up and maintaining PL trigger scenarios (welcome bonuses, reminders, reactivation).

• Cross-functional Interaction: Close cooperation with retention, CJM, development and analytics teams for integrated PL development.

Candidate Requirements:

• Experience: Experience with loyalty programs and customer segmentation from 2 years.

• Analytics: Deep understanding of the principles of RFM analysis, transactional analytics and behavioral segments.

• Tools: Experience with ESP (Email Service Provider) and CDP (Customer Data Platform) platforms (eg eSputnik, Sendpulse or similar).

• Systems (will be a plus): Experience with CRM systems, in particular Creatio.

• Skills: Confident command of analytics tools, ability to transform data into actionable insights.

• Personal qualities: Proactivity, attention to details, result orientation.

We offer:

• Competitive salary and official employment.

• Opportunity to influence business indicators and implement own ideas.

• Work in a large national company that is actively developing the e-commerce sector.

• Professional development and training.

• Friendly team and comfortable working conditions.