CRM Expert in Mars

Job DescriptionKey ResponsibilitiesDefine, evaluate and deliver market CRM strategy in collaboration with demand team with a vision of growing consumer loyalty and increasing their lifetime value to the business.Build consolidated and integrated CRM ecosystem around brand own assets (.COM, D2C, etc).Implement local activation plan to drive pet owners data collection, education and retention via marketing automation and digital solutions to provide super premium brand experience.Responsible for development, execution, and continuous refinement of user experience and omnichannel consumer relationship and loyalty programs.Monitor KPI benchmarks and provide performance updates to help brand teams and key stakeholders understand progress.Job ResponsibilitiesCustomer focusGood understanding of customer journey and marketing tools in order to work with demand team to support their marketing strategies with CRM solutions for targeted communication.Support marketing team by enhancing all campaigns and launches from a CRM ecosystem perspective.Work across pillars and operational teams to develop and maintain customer focused activities which contribute towards improving customer lifetime value, retention, churn, loyalty and advocacy programs.Data managementEnrich the quality of database, develop guidelines and processes to follow and grow the database.Research - through the channels available online, gather relevant information required to gain a better understanding of our customers and to grow the business.Pet owner segmentation models along with internal and external analysts and based on common characteristics inclusive of purchase history, pet owner type, behaviour, and demographics to support CRM strategy as well as to support Demand team strategyCDP and marketing automatizationPlan and execute CRM activities with acquisition driven and sustainable loyalty.Manage CDP platforms, CRM protocols and architecture, data synchronization with different platforms and channels in order to guarantee that CRM management are carried out seamlessly across the business.Work closely with IT/technical to better understand all CRM feeds and data flowing in and out of CRM program management tools, to ensure that all data is flowing properly.Project management of all the CRM related activities and workflow with agency partners.Coordinate direct communication campaigns via marketing automatization tools to leverage business needs.Lead CRM communication creation (visuals and copyright) and analytics outcomes analysis in details for continuous improvement.Measure & consolidate local results to contribute to the local/regional reporting.Job Specifications/QualificationsEducation & Professional QualificationsUniversity degree in Marketing/Communications/Business/Management/DigitalKnowledge / ExperienceMin 2 years’ experience in digital marketing environment, preferably with experience in both acquisition and retention marketing.Experience in building and maintaining CDP platforms, e-commerce and digital marketingExperience in driving strong customer partnerships, loyalty programsStrong project management skills with an ability to interact with and motivate othersto succeed.Proficient in managing complex projects.Effective verbal and written communication at all levels, both internally and externally.Creative, innovative and able to think "out of the box".Proven copywriting and creative skillsGood eye for detail and design towards customer approach.Strong analytical and technical skills (UX, web development, CDP)Working experience within global businesses preferable.Self-driven, highly motivated, and comfortable interacting at various levels ofan organization, up to senior management.Self-motivated, quick learner, organized, detail oriented and multi-tasker.Well organized, prioritize workload and meets deadlines.English Upper Intermediate.Key Mars Leadership Competencies (4-6)Customer FocusAction OrientedDrives ResultsCollaboratesCommunicates EffectivelyManages ComplexityInterpersonal SavvyPlans and AlignsBuilds NetworksBusiness InsightOptimizes Work ProcessesKey Functional Competencies & Technical Skills (3-5)Customer journey mappingAdvance in managing the creative processAdvance in analytical skill, turning data to insightDevelops communication that worksInnovates for growthIT Implementation and integrationWeb projects managementMars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Розвиток бізнесу і Маркетинг Галузі Виробництво, Послуги з харчування та напоїв і Виробництво продуктів харчування та напоїв