CRM & Email Marketing Specialist (eSputnik), Prom.ua in EVO

Prom.ua is the largest marketplace in Ukraine, where more than 100 million products from tens of thousands of entrepreneurs from all over the country are sold.

At Prom.ua:

• every buyer can find everything that needed, at the best price: from a toothbrush to a cultivator for the garden and garden.
• every entrepreneur can sell goods in the marketplace catalog, on a website created on the Prom platform and in the "Prom shopping" mobile application.

Prom.ua in numbers:

• 4.8 million people visit the marketplace every day
• over 60,000 companies work on the marketplace
• 102.5 million products in the catalog
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About the team:

Marketing team Prom.ua is responsible for the brand and its perception. Engages in attracting and retaining customers.

The mission of direct marketing is to send the right messages at the right time to help customers quickly find what they need and provide the best customer experience.

Currently we want to strengthen the team, which already has a team leader and one direct marketer, so we are looking for one more direct marketer who likes to experiment and is not afraid of challenges. In this role, the specialist will work with the Retention product team, developers, testers, analysts, products, designers and research team.

Important for this role:

• mandatory experience with eSputnik — the ability to configure withscenarios, work with events and dynamic content
• focus on working with mobile pushes, which make up 90% of our communications (experience working with them will be an advantage)
• love and interest in texts - skill write texts with a clear message for pushes or vibes, following the voice of the brand (work will be in pairs with the editor)
• willingness to take responsibility for the assigned area and independently manage tasks
• ability to work in a team, independent decision-making and attention to details
• ability to work with with a large number of scenarios, organize information and keep documentation
• perseverance - the ability to look for several options for solving one problem and be ready to continue even if the first (or third) attempt did not work

Tasks:

The team has already set up all the best practices of direct marketing and added some of their own, but always there is room for experimentation. Therefore, the main task is to look for non-standard solutions and implement them through AB testing.
Area of ​​responsibility:

• support and improvement existing trigger scenarios
• creating new trigger communication chains for different segments and new products
• conducting many AB tests, to find the best solutions
• working with mobile pushes, because this is our key channel
• analysis of direct communications indicators and search for growth points

Selection steps:

• resume selection
• interview with a recruiter
• interview with marketing team leaders
• test assignment
• final interview with CMO Prom.ua

About working at EVO:

Social package - official employment, 24 days of paid vacation per year and unlimited sick leave so you can rest and take care of your health.

Healthcare — we cover health insurance and offer support from a corporate psychologist, because we believe that taking care of your mental health is just as important as your physical health.

Flexible work format - remotely or in the office.You can work remotely or visit our cozy office in Kyiv (team marmeeting once a month), which is completely energy-independent and equipped with everything you need. And a flexible schedule — business hours in the company are 10:00-17:00.

Volunteer community — we regularly hold charity auctions, collect money for reconnaissance drones and support employee volunteer initiatives.

We provide equal opportunities for all — therefore we do not allow discrimination on any grounds. We are also open to cooperation with veterans and are ready to support them on the way to new professional achievements.

Command principles and approaches — help and support of a mentor-leader, exchange of experience in the EVO marketing community. Working in a team with a clearly defined strategy and ambitious goals, and with professionals who are used to sharing experience. Resource availability of analysts, development, research teams and designers. Regular and constructive feedback on work. Ability to develop skills and professional growth.