CRM / DTC Business Development Lead / Head of the DTC Business Development Department in Smart Solutions

DTC Business Development Lead /Head of the DTC Business Development Department

Region/location: Kyiv

Contact person

Ilona Konovalova
Mob: +38 (050) 401-72-92 (Viber)
 Mail: [email protected]

Our client is an international FMCG company, a leader in its category, in connection with the development of online?sales and CRM?communications is looking for a CRM / DTC Business Development Lead(Senior level, without subordinates) team.

Main functional:

• Configuration and support of the Marketing Cloud CRM system for the Ukrainian market.
• Building and optimization of client segments: behavioral, by customer life cycle, frequency and type of purchases.
• Email configuration? and SMS mailings, chatbots, trigger messages; creation of customer interaction scenarios at different stages of the funnel.
• Working with the customer base (segmentation of customers according to various criteria, analysis of the customer base)
• Analysis of campaign results: reporting based on CRM, OMS and site data (creation of dashboards and reports, KPI monitoring).
• Setting up and support of the site together with technical teams (ticketing, updates, basic integration).
• Collaboration with the global digital marketing team (in English).
• Preparation and initiation of solutions to increase repeat purchases, launch loyalty programs and DTC?channel growth.

Requirements:

• Experience in CRM / e?commerce / marketing automation / site development from 2 years.
• Practical experience in setting up e-mail? and SMS?campaigns, trigger chains and segmentation.
• Working with CRM/MA platforms: Marketing Cloud, Klaviyo, Braze, Emarsys, Iterable or their analogues.
• Understanding the operation of online stores and e?commerce tools (OMS, CMS, integrations).
• English language - strong Intermediate / Upper?Intermediate (oral and written) - a must.
• Experience in FMCG, retail, e?commerce or digital?agencies is welcome.
• Strong analytical, systems thinking and interaction skills with diverse teams.

The company offers:

• Experience in an international company with global opportunities.
• Competitive salary and staffing KZpP.
• Hybrid work format: up to 2 days a week in the office (Kyiv), flexible schedule.
• Medical insurance (health, critical illness, life).
• Annual bonus 10% (depends on KPI achievement).
• Laptop and mobile phone.
• Professional development opportunities, relocation to EU.
• Work in a modern digital environment with global support and training.