Creative Digital marketer (remotely) in PR+

Subdivision of PR+ Agency is a digital agency for promoting online businesses on Instagram through SMM and Meta Ads, Google Ads, which attracts customers simultaneously to more than 230 businesses of our partners. We are looking for a talented creative digital marketer who combines technical expertise with a creative approach and will help us bring the boldest ideas to life.

Main tasks:

Creating a creative strategy for digital advertising:

< li>Monitoring of market trends and analysis of current trends.
• Conducting A/B testing and creating hypotheses based on the results of research aimed at attracting paid traffic and achieving CRI for key performances metrics: CPS (cost per click) and CPL (cost per lead);
• analysis of the effectiveness of creatives, and adjustment of the following TK according to the analysis

Preparation of briefs for designers and content creators:

• Analyzing creatives and determining best practices for the product.
• Working closely with designers: writing technical specifications, providing advice on the platform, texts, following the policies of advertising platforms.
• Responsibility for creative approval and advertising creation.

Constant testing of ideas:

• Active testing of various ideas and concepts to find an effective creative formula.
• In-depth studies of components (messages, formats, visuals) to achieve the best results.
• collection of ideas base

Adaptation for different platforms and countries:

• Taking into account the specifics of each platform (Facebook, Instagram, Google, etc.) and adapting creatives to different countries.
• Understanding the specifics of countries, mentality and behavioral patterns.
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  Organization of brainstorms:

  • Active collaboration with the team to generate the best ideas for advertising campaigns.
  • Conduct meetings with variations to identify effective ideas.

  CastDev Organization:

  • organization of castdevs with clients to improve marketing communication

  Working with a warm base:

  • development and organization of newsletters, other events on the company base
  • text writing and banner development
  • audience segmentation

  Organization of the creative process:

  • Distribution of loading and preparation of creatives according to designers.
  • Search for opportunities to automate processes, their simplification, introduction of new tools and approaches to increase efficiency.< /li>

  Requirements:

  • Experience in performance / digital / creative marketing from 2 years.
  • High level of creativity and the ability to generate new ideas.
  • Knowledge of the basics of SMM, content - marketing and analytics.
  • Ability to work with tools such as Facebook Ads Manager, Canva, Figma, etc.
  • Excellent communication skills and experience writing technical assignments for designers.
  • Analytical mindset and the ability to make decisions based on data.
  • Responsibility and self-organization.

  We offer:

  • Competitive salary and bonus system.
  • Flexible work schedule and the possibility to work remotely.
  • Professional development and training
  • Friendly and creative team.
  • Opportunity to realize your ideas and influence the development of the company.

  It will be a plus:

  • Portfolio of successful advertising creatives, sites, etc.
  • Cases that show your skills and your impact on one or another marketing indicator
  • Training programs on copywriting, digital marketing and related topics.

  This profession is a challenge and an opportunity at the same time. Being able to look at problems from different angles and be open to new ideas, because this is what allows you to turn an ordinary advertising campaign into a WOW level.

  If you are interested in joining our team and contributing to the development of PR+ Group, please send your CV and portfolio.