Creative Brand manager in House of Brands

HOUSE of BRANDS (HOB) is an ecosystem of services and services in the distribution of goods for innovative electronics manufacturers. We manage the full cycle of product supply from the factory to the final consumer. We also develop brands on the market.

We exclusively represent the following brands: Dreame, Cecotec, Deerma, Jimmy, Oclean, Yunmai, Mobvoi.

We we create demand for goods and develop brand recognition, managing the entire cycle of the distribution process according to the DTC model.

Examples of some of our business projects:

Brand shops - shops of our manufacturers:

• Dreame.ua
• Cecotec.ua
• Oclean.ua
• Yunmai.ua
• Deerma.com.ua

HOB Media - communication channels (Youtube, SMM, Blog):

• Instagram Dream e
• Instagram Cecotec
• Instagram Dreame

Retail store - wo.ua

Service center - service.smartgroup.ua

Our main asset is a professional team and IT system.

Our unique set of skills, processes and people allows us to create exceptional value for our customers.

We are currently looking for a candidate for the “ Creative Brand Manager" in the marketing department.

Your duties in this position:

• Creating and implementing a creative brand strategy in digital channels.
• Participation in defining channel goals within the brand strategy using the PESO model.
• Participation in defining audiences for the channel using Buyer persona > (target audience of the brand).
• Participation in the determination of KPIs at the SEE and Think funnel stages within the framework of messaging strategy and USP.
• Definition of audiences at each stage of the funnel and the transition of the audience from one stage to another.
• Evaluation of the results of marketing campaigns based on key indicators (KPI).
• Formation of technical tasks for the creation of content for advertising campaigns within the framework of messaging strategy, positioning and value proposition.
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• Participation in the optimization of advertising campaigns at the SEE, Think and DO stages using the PESO model.

Wishes for the experience and knowledge of the candidate:

• 2 years of experience as a brand manager or marketing manager.
• Experience in developing and implementing creative strategies for brands.
• Practical experience work with target definition and segmentationaudience.
• Understanding of marketing funnel models, including SEE, Think, Do stages, and methods of audience transition between these stages.
• Experience with marketing tools and platforms (Google Analytics, Meta Ads, SEO tools, etc.).
• Knowledge of modern trends in digital marketing, SMM, content marketing and other areas.

We offer:

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• The possibility to choose the work format (remote/hybrid/office);
• Interesting, creative and dynamic work in a professional team;
• The possibility of career and professional growth;
• Stable salary payment.

Write to Darya in personal messages in Telegram: @dashapeniazeva.