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Copywriter in Filip Morris Ukrayina*
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Filip Morris Ukrayina*
Partner of company Philip Morris Sales and Distribution< /strong> invites for cooperation an experienced copywriter who will create text content for owned, paid and earned channels.
Our expectations:
- You can and love to write, and you know when to stop. You read a lot.
- You write with respect and love for the reader. For example, you never sew hyperlinks into the word "here" and always divide the text into sections with subheadings.
- You have impeccable Ukrainian. You also speak English very well.
- You have experience working with text content in various formats for online platforms.
- You know how to conduct quality research and like to understand the topic for which you are preparing the material.
- UX copywriting skills are not a must, but will be a significant advantage.
What texts will you create:
- long-read articles in the "News" section;
- product information;
- texts about services for users;
- texts for IQOS chatbots in Viber and Telegram; >
- texts for partner e-commerce;
- texts for the IQOS App;
- messages for advertising banners;
- messages for offline communication materials;< /li>
- PR articles for online media.
What is NOT in the scope of a copywriter's work:
- topic search and visuals for articles;
- composition and publication of materials;
- SEO and analytics of content effectiveness (but cool if you understand this too).
1. Brand-lovemark, about which you want to write.
2. Content is a team that is waiting for you. We provide onboarding, clear TK for texts and clear feedback so that you can effectively perform your duties.
3. We have our own creative team. Therefore, designers will help you with any visualization of your ideas for articles — from static visuals to animations, from infographics to photo collages.
4. Office in Podil with a view of the Dnipro.
Pitfalls we want to warn about:
1. It is a regulated industry with many legal and ethical constraints. You will be most effective in your role if you are able to understand and understand the essence of legal restrictions and internal company policies. So you will not only know the limitations, but you will be able to see opportunities for new projects and tools.
2. We do not suffer from excessive bureaucracy, but we still treat some things very responsibly (because point 1). Therefore, when working with content, you need to follow the accepted approval process. It's fast, the main thing is not to forget.
P. S. Please add a link to some of your best texts or a portfolio in the feedback.
