Content Manager / Senior SEO Copywriter in RewiSoft

Functional Responsibilities:Formulating and implementing a content plan for the websites and corporate LinkedIn accounts.Copywriting new content and rewriting existing content on company websites according to SEO tasks and marketing strategy.Comprehensive content management for the company’s website (improving content structure, interviewing the technical team for co-authored articles, uploading texts, briefing designers and developers, etc.).Content management for the corporate LinkedIn account (copywriting, briefing designers, posting updates).Comprehensive work with company case studies (maintaining a database, stakeholder interviews, and content formation for the website).Creating other branded and marketing content (company’s unique selling proposition, service descriptions, sales presentations, advertising announcements, email texts, etc.).Quality analysis of competitors’ content and SEO strategies, tracking website visitors’ behavior using Google Analytics, and continuously generating ideas to increase CTA conversions.Monthly tracking and enhancement of website content KPI metrics (traffic, session duration, conversions, etc.).Requirements:Proven experience in creating lead-generating SEO content for B2B services or products for at least 3 years is a must.Deep understanding of SEO principles and tag operations.Ability to find relevant topics, data, and information for the target audience.Experience with Google Analytics, Hotjar, and other analytics tools for conversion and behavior analysis.Unconventional and differentiated text presentation compared to competitors, ability to edit AI-generated texts to convey desired meanings.High level of written English proficiency (Upper-Intermediate or above).Deep understanding of the B2B target audience specifics and communication principles.Skills in quickly understanding technical aspects and terms.Results-oriented, flexible, constructivist, and data-driven approach.Experience in outsourcing or other niches with a developed SEO content component will be a significant advantage.ADDITIONALLY:Your ideas for improving the content of our websites and daily implementation work are genuinely important to us. You will constantly learn and improve in the areas of brand management, digital marketing, and SEO.