Content Manager in Dom zontov

Basic responsibilities of Content Manager with Shopify:

1. Loading and Updating Content on Shopify:

Add new goods (title, description, image, price, sku, categories, tags).

Optimization of images and media files (size, quality, format). Meta-descriptions, headings and URL.

Updating information about availability of goods and prices.

2. Store Structuring:

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Setting up collections and product categories. for convenient customer navigation. >

3. Working with content and marketing materials:

Publishing and updating blog articles, pages with information about the company, FAQ.

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Interaction with the marketing team for placement of advertising materials, promotional codes, stocks.

4. Technical content and UX/UI-Optimization:

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Working with Shopify topics, basic template settings and editing the Liquid code (preferably, but not required) .

Testing of content adaptability on mobile devices. convenience for users.

5. Monitoring and Analytics:

Tracking visits, conversions, sales through Shopify Analytics and Google Analytics. >

Analysis of content efficiency and improvement.

6. Cooperation with other departments:

communication with developers to eliminate technical errors. with designers on content visual.

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Requirements for content manager Shopify:

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Experience with Shopify (Knowledge of Admin, Functionality, Basic Understanding Liquid).

SEO Skills (Optimization of Description Tags, keywords).

Graphic skills (preferably Kanva, Photoshop or Figma knowledge for image processing).

Analysis and marketing (understanding analytics, ux/ui, a/b- test). 

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