Commercial director in BAKERY FOOD INVESTMENT / BFI

Bakery Food Investment is a Ukrainian manufacturing company that is actively expanding business in the field of bakery and frozen products.

We work in two key areas:
• B2B — cooperation with national chains, HoReCa, distributors
• B2C — development of own brands in the segment ready-to-bake

Today, the company is in a phase of transformation: we are updating the commercial model, launching new products, changing the sales structure.

We are looking for a leader who will not just "drive sales", but build a strong, effective, managed commercial function from scratch - or transform an existing one.

Your key goal:

• Ensure sales and margin growth in B2B and B2C

• Create a systemic commercial model capable of scaling

• Build a strong team and processes that work without manual control

• Become a strategic partner for the CEO

Your zones responsibilities:

1. Strategy and management:
• Commercial strategy for B2B and B2C
• Management of profitability (P&L), pricing, product policy
• Analytics, forecasting, risk management

2. Sales and clients:
• Building an effective sales structure
• Key Account Management, regional development, distribution
• Personal participation in negotiations with key partners

3. Product and Marketing:
• Launch of new products
• Positioning, promotional campaigns
• Cooperation with marketing, production and R&D

4. Team and processes:
• Building the structure of the commercial department
• KPI, CRM, reporting, management analytics
• Development of line managers, formation of a strong commercial culture

We are looking for a candidate who has:

• 7+ years of experience in commercial roles (FMCG / Food / Frozen / HoReCa)

• Practice of working with national networks and large clients

• Experience of managing teams of 15+ people

• Real cases of sales and profitability growth

• Strategic thinking, system approach, analytics

• Experience of transformations, launches, anti-crisis management - as an advantage

We we offer:

• Full trust and autonomy in decision-making

• Direct reporting to the CEO

• Competitive compensation: fixed part + bonuses (KPI)

• Hybrid format of work + business trip around Ukraine

• Prospect of transition to the role of SOO or partner business

How to apply

We believe that the true power of commerce lies in the balance between strategy, product, processes and people. That is why this role involves deep involvement in shaping the business of the future, not just operational sales management.

If you have relevant experience in FMCG / Food / B2B / B2C, managed teams, systems and profitability - we would be happy to meet you.

Send your CV and in the cover letter briefly state:
What have you built?
What strategic approaches work for you?
Why are you interested in this opportunity?

All communications are confidential.

Regards,
The BFI Team