Cold Email Outreach Specialist in A Hiring Group

​Our client is a growing nationwide network of home service experts on a mission to bring world-class service to every American household with the utmost convenience. The company is committed to providing convenient, comprehensive, and ‌professional home services to families nationwide. They are guided by values of customer obsession, an execution-first approach, and an "invent and simplify" mentality. We are seeking a creative and driven Cold Email Outreach Specialist to join the marketing team and help in enhancing customer engagement through impactful email campaigns. ​This role is pivotal in driving customer acquisition and building lasting relationships through well-crafted email campaigns targeting cold prospects. The ideal candidate will have expertise in cold email strategies, a strong understanding of email marketing tools, and the ability to create engaging conversion-focused content.Key Responsibilities:Develop and execute tailored cold email campaigns to generate leads and expand the company's customer baseResearch and identify target audiences based on business goals and market analysisCraft compelling email copy with clear call-to-actions that align with brand voice and objectivesManage and optimize email lists to maintain high deliverability rates and compliance with data privacy regulationsConduct A/B testing on subject lines, email content, and designs to maximize campaign performanceAnalyze email campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights for improvementCollaborate with the sales and marketing teams to align cold outreach strategies with broader marketing initiativesStay updated on industry trends and best practices in email marketing and outreach.Requirements:Proven experience as a Cold Outreach Email Marketing Specialist or a similar roleStrong copywriting and content creation skills with an emphasis on persuasive and concise messagingProficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar)Knowledge of email compliance regulations (CAN-SPAM, GDPR, etc.)Ability to analyze data and metrics to optimize campaign effectivenessStrong organizational and project management skills to handle multiple campaigns simultaneouslyExcellent communication and interpersonal skills.Preferred Qualifications:Experience in the home services or related industryFamiliarity with CRM tools and lead management systems​Basic understanding of SEO and digital marketing strategies.What our client offers:A dynamic and supportive work environment where your ideas are valued, and your contributions make a real impactA culture of collaboration, teamwork, and inclusivity, where diversity is celebrated, and every team member is valued for their unique perspective and contributionsWork-life balance initiatives, including flexible work arrangements and paid time off, to help you maintain a healthy balance between your professional and personal life. Show more Show lessPosition level Basic level Type of employment Full time Job duties Other Industries Staffing and recruiting